Business essays

free essayBurger King Corporation is an American company, owner of the global fast food chain called Burger King, which specializes in burgers. The headquarters is located in the unincorporated area of ​​Miami-Dade County, Florida, USA. In 2010, Burger King was the second largest fast food chain after McDonald’s (Restaurant Brands International Inc., 2016). There were more than 15,000 restaurants in 100 countries around the world, working under the franchise of Burger King, and the capital of the company amounted to $ 2.2 billion (Restaurant Brands International Inc., 2016). In 2012, Burger King became public again, and the capitalization of the company amounted to 4.6 billion dollars (Restaurant Brands International Inc., 2016).

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Description of the Organization and Its Primary Stakeholders

Burger King Company’s history began in 1953 with a restaurant chain called Insta-Burger King in Jacksonville, Florida (Smith, 2006). Insta-Burger King encountered financial problems in 1954, and two entrepreneurs David Edgerton and James Maklemor acquired the company and renamed it to “Burger King” (Smith, 2006). In the next half of the century, the company changed owners four times. The third owner was a group of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners in 2002, who made the company public (Smith, 2006). In late 2010, a Brazilian company 3G Capital has acquired a controlling stake of Burger King of 3.26 billion US dollars (Smithson, 2015). The new owners immediately began to restructure the company to improve its condition. As a result, 3G, together with its partner company, Berkshire Hathaway, merged Burger King and the Canadian network of eateries Tim Hortons. Capital investment fund 3G, owned by Brazilian businessman Jorge Lehmann and partners, has acquired 100% of Burger King Holdings Inc. Immediately after that, Burger King left the stock exchange, as the new shareholders decided to restructure the company (Smithson, 2015). The network felt to the third place among the fast-food restaurants and was behind Wendy’s and McDonald’s after a year of being under the leadership of 3G Capital. However, But soon it gained promising indicators: the net profit of the company grew by 34% up to $ 118 million (Smithson, 2015).

One of the reasons for success was innovations in the menu. As a part of the new strategy, the network management has decided to abandon high-calorie foods and to attract a wider audience of supporters by introducing a healthy lifestyle. So new things appeared in the menu such as salads, rolls, chicken nuggets, smoothies, and frappe, as well as low-calorie potatoes Satisfries, which allegedly contain 40% less fat and 30% fewer calories than comparable portions of potato in other fast-food establishments (Smithson, 2015).

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By the end of fiscal year 2013 Burger King reported that it had 13 thousand restaurants in 79 countries (Smithson, 2015). Among them, 66% of restaurants were in the US, and private traders controlled 99% of them. In 2013, new owners of Burger King Restaurants have turned to a model of complete franchise (Smithson, 2015). In order to expand the scale of activities the company historically uses different versions of the franchise. Methods of franchisees licensing differ depending on the region. At the same time, some local franchisors (referred to as master franchisors) are responsible for the sale of sub-licenses on their own behalf. The company’s relationships with its franchisees are not always harmonious. Sometimes there are numerous problems, and in some cases, the company and its franchisees solve their conflicts in the court.

Analysis of One Challenge Faced by the Leadership of the Organization

Currently Burger King has several problems that the leadership of the organization encounters. They include decrease in popularity, because the company does not propose to the young generation the things it wants (healthy dining options); issues with franchisors; lower quality or service in comparison to the competitors; instability in leadership, constant changes in it; numerous law issues.

However, the main challenge that is detrimental for Burger King is discrepancies in top management, concerning the future strategy of Burger King on the world market. The company does not have a clear vision, and even historically, it has had constant changes. Since 1954, the company was sold to Pillsbury, Grand Met, TPG Capital, Goldman Sachs, so the style of management was constantly changing. The very first vector of development was aimed at competition with MacDonald’s. It prevented Burger King from elaborating its own unique strategy and focusing on it.

Competing with MacDonald’s as Detrimental Priority of Burger King’s Organizational Management

Since 1958, people began to recognize Burger King through advertising on television channels and radio. The first commercial was on air in Miami. Then the company started to establish a series of network extensions, so only by 1967, the company has already had 274 restaurants (Smith, 2006). At the end of the 1960’s franchise restaurant chain Burger King began to decline, as the company provided different levels of service and quality of the products. It was a serious drawback to the entire network, which claimed that in any of the restaurants visitors would get the same level of service. At the same time, many network partners tried to buy the company, but after receiving a series of refusals, they started to buy the franchises.

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There was an attempt of total control by Burger King that the company’s leadership started to impose after the main competitor hired a talented manager Donald Smith. It should be noted that in a short time McDonald’s has developed rapidly and quickly reached the top in this market segment. Only when Burger King’s manager allowed a complete freedom of action, the company started to create uniform standards for all its products and services. When Donald Smith moved to Burger King, he immediately faced the problem of land ownership, as at that moment only a third of all stores belonged to the network, therefore, it was impossible to establish control over all the restaurants, which placed the company in a difficult position.

For a success and quality control, Burger King designed supervising regional offices, which observed the work of several restaurants, ensuring that they have the finest performance. When Smith was a CEO, Burger King Chain began to expand and has become a world-wide network of fast food restaurants. During 10 successful years of Smith’s working as a leader, new restaurants have appeared in 30 countries around the world (Sharon, 2010). Since 1974, Burger King’s management system implemented unplanned two-week test operation of each franchise, the system of which has been rewritten from the McDonald’s network. In 1980’s, Burger King was expanding its range of products, so there appeared breakfasts immediately after their introduction into another network. When in 1980, Smith left the Burger King, the company was in a stagnant position, the managerial system was changing and all that had a negative impact on the atmosphere in the Burger King team and the ability to move forward in the fast food market (Sharon, 2010).

Since 1985, the company has been gaining momentum in the structure of healthy and beneficial food, so it opened sat-bars, and an assortment of fresh vegetables appeared in more restaurants. The company under the leadership of Donald Smith transformed the network and became strong enough to introduce uniform high standards for its services and the overall style of the work, but Burger King still could not reach the level of McDonald’s. The problems of the past continue to bother the company today, but not to such an extent.

Subsequent advertising of Burger King Company was not so successful. Moreover, many of the commercials, shown on TV, became failures, even those, in which celebrities participated. Perhaps it was the worst time in the history of the existence of the chain. In 1989, the restaurant chain Burger King was sold to the Grand Met Company, which was a good deal for both sides (Denker, 2013). Of course, Grand Met had practically ruined the condition of the largest fast-food chain, but after a while, it managed to adjust operation of the entire network, which made it possible to open new restaurants in 50 countries, which greatly increased the total income (Denker, 2013).

How It Works


With huge investments in advertising and network management, in 1990s the company succeeded to expand the scope of its influence in the foreign market, and the company’s CEO Barry Gibbons helped in it (Denker, 2013). In addition, a deal with the Disney studio brought a great success to Burger King. However, the agreement with it has existed not so long, only for 4 years, and then Disney began to work with McDonald’s, which largely focused on children, and brought a good extra income and advertisement to the studio (Sharon, 2010).

The company set the goal of high profitability, so the Burger King’s staff number has been reduced, and not very profitable for company restaurants were closed. All this created unnecessary uncertainty about the future, was negatively reflected in all experts’ assessments, and influenced the remaining restaurants. However, nothing fundamental has changed in the advertising strategy over the years, it remains as vague as general objectives of the company, which does not allow it to compete on equal terms with the McDonald’s restaurant chain.

The Consequences of the Lack of a Coherent Strategy

The unnecessary vector of competing with MacDonald’s has set the wrong priorities and provoked the decrease in quality and popularity of Burger King. Additionally, each new owner and new leadership has various approaches to company’s issues. For example, Burger King has certain legal issues. Each owner and new staff responded differently to legal controversies, ranging from being polite to becoming angry. That behavior could not earn the trust of customers and other stakeholders. The inability of managerial staff to deal with such issues as PETA, social justice, health aspects (accusations in promoting obesity), nutritional labeling laws, ethics, and corporate responsibility created negative image of Burger King. The situation with Burger King Restaurants opened on Israeli-occupied territory showed certain lack of responsibility of managers.

Another issue is the absence of a uniform code of service, staff behavior, and food quality in all restaurants of the chain around the world. Now, the entrepreneurs, who bought franchise, can establish own rules in the restaurants, and the quality is not controlled. For example, in 2014, Burger King closed 89 restaurants in Germany. The reason for this decision was a journalistic investigation, which proved that the fast food chain violated all the sanitary norms, when preparing the food. All restaurants were owned by a holding company Yi-Ko, with which Burger King canceled all the contracts and closed about nine dozen restaurants that Yi-Ko owned.

A Strategy for Overcoming the Challenge

The challenge of instability of leadership that leads to the absence of a company’s strategy is quite difficult to overcome. First, Burger King has over 15000 restaurants in many countries. Then, it is the unstable financial situation, which makes the company to look for new investors. Finally, changing the whole strategy of the company may mean rebranding that is quite risky. However, the company should definitely take certain measures in order to maintain and improve its position.

First, the company should have unchangeable CEO’s, leaders and stakeholders. There should be one leader or several leaders with the same vision of the company. Nowadays, Burger King is in a difficult condition that requires constant reorganization, modification, and innovation. These requirements are put forward primarily by factors of the environment such as the stiff competition with other fast food chains, the globalization of business, changes in legislation and legal requirements, changes in technology, and the reduction of products life cycle. Skillful use of new realities and adequate response to the challenge of the environment is favorable for the development, but the same factors can lead to a disaster, when the managers of organizations incorrectly interpret them, so that they do not lead to the formation of rapid responses. In order to survive, Burger King needs to focus on achieving the highest quality, high market mobility, and lower prices. Providing only one or two of these key components does not usually lead to success. In addition, the company must also take into account the changes of values ​​and interests of today’s employees, who demand a greater involvement in the affairs of the organization, greater flexibility, and greater autonomy. The modern leader of the organization should focus on inspiring employees to achieve a common goal. The leader of Burger King needs to master the skill of creating a unified team out of many talented and ambitious individuals, who work in the company.

Additionally, Burger King should create a code of quality and behavior. All staff members should learn it, and there should be a constant supervision of adhering to the rules and regulations written in the code. The customer must be confident that when going to Burger King Restaurant, he or she will receive the best service and food quality, and it will not differ from other Burger King restaurants. Stability in meeting customers’ expectations and high quality is necessary for success. Moreover, code with written regulations may include rules on environment sustainability that would prevent from having legal issues. In general, becoming sustainable is a must for modern organization.

Probably, these innovations may demand painstaking efforts from the company, but it is now in a financial and organizational deadlock. Successful advertising will be required. Burger King should represent an independent and responsible company that not chases other fast food chains, but rather uses competition as the stimulus for growing.

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In conclusion, Burger King is one of the most popular fast food chains in the world. Restaurants of the corporation are located in all 50 states in the United States and in 56 countries around the world. Burger King was focusing on searching new markets and competing with other fast food restaurants.

Burger King is a company that has had problems with advertising, service, national rules etc. Additionally, there were many organizational problems due to several reasons. First, it was overly concentrated on competition with MacDonald’s, which prevented the company from elaborating its own strategy. Then, the company had different owners with various managerial styles. Lastly, Burger King’s organizational management lacked vision and future strategy. There are several ways to resolve the situation. They include the formation of a common code of quality norms, regulations, and rules that would help to make all restaurants of the chain uniform, having a strong constant leader and representing the company as being reliable for customers and partners.

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Burger King Corporation is an American company, owner of the global fast food chain called Burger King, which specializes in burgers. The headquarters is located in the unincorporated area of ​​Miami-Dade County, Florida, USA. In 2010, Burger King was the second largest fast food chain after McDonald’s (Restaurant Brands International Inc., 2016). There were more […]

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You Have To Be a Good Manager to Be an Effective Leader

A manager is a person who is in charge of tasks such as strategizing the work to be done by employees. The duties of a manager involve: organizing, directing, controlling and planning on behalf of the group. A manager has a group of staff who usually report to him/her. A good manager has to be […]

Final Business Model and Strategic Plan: C.H. Robinson Worldwide Inc.

C.H. Robinson Worldwide Inc. became a publicly-traded company in 1997. The company’s new marketing service division aims for offering marketing services based on the types of products transported or rendered into market sectors. The company has formed a separate business division as a means of cultivating a competitive market advantage. Starting on this division gives […]

McDonald’s Business Strategy Analysis

McDonald’s is a global corporation which is largely and widely recognized by many people around the world. It controls numerous fast food restaurants worldwide. Although its activities and operations are diversified around the globe, the corporation has its main headquarters located in the US. Initially, the company used to sell hamburgers to people in the […]

Encouraging Small Scale Business

The state is often under strain when it comes to joblessness. Whenever there is an opportunity that can offer solution to the case of unemployment, the government is advised to boost such initiatives, because it helps in unifying the community, since it empowers the society in the financial terms. Over the years, it has been […]

Southwest Airlines Strategies

This publicly traded company is based in Dallas. Southwest Airlines operates the passengers’ airlines and offers a scheduled transportation by air. The company operates 694 aircrafts, performing about 3,200 flights daily (Gittel, 2005). Additionally, Southwest Airlines closely cooperates with hotels, car rental agencies, restaurants, and retail locations for offering a wider range of services to […]

Web 2.0 Technologies

The Knowledge Management (KM) Business Problem Facing TPMT One of the key knowledge management (KM) business problem facing TPMT is the lack of an effective mechanism to manage excellent relationships with its customers, hence the inability to derive the most accurate information relating to their product demands. It is noted that most of the agents […]

Tommy Hilfiger Case Study Report

First of all, it should be noted that the main goal of each enterprise is making a profit from its activity and attraction of new clients; consequently, it tends to reach this goal. If a company reaches the intending aims on the domestic market, the highest management of the company takes a decision to entry […]

Price Elasticity of Red-Bull

This research is to determine the price elasticity of Red-Bull energy drink in Los Angeles. The demand elasticity of demand of a product determines the responsiveness of demand of the product with change in its price. Therefore, this research concentrates on predicting the elasticity extent of demand of red-bull energy drink. In determining the responsiveness […]

Change Management of Nike Company

In a world full of dynamism and change, many companies go through some form of organizational change. According to Jones (2010), organizational change is the process of facilitating alterations in strategies and policies of a firm in order to manage firm’s present and future goals and objectives to increase effectiveness of the company. Organizational change […]

Communication Strategy of Coca Cola

Communication is a crucial tool that both small and large corporations use to access resources they require for management (Belasen, 2008, p. 45). Without an effective and incorporated communication system, corporations fail to develop appropriate structures for their business communication strategies. Since business communication involves selectively communicating company’s objectives and views to stakeholders, who are […]

Google Inc.

Google is the only company that blurs the boundaries of management and establishes its own rules. One of the goals is to maintain its personnel with the best conditions to generate the product that will be helpful for future generations, Inc. organizational culture, its organizational structure, power and control that the company gives its personnel […]

Schneider Electric’s Future Financial Health

Operations of Schneider Electric can be traced from early 1800’s. The company has had operations in various industries including: ship building, steel and iron industries, as well as heavy machinery. However, Schneider Electric has been constantly scaling down its operations in other industries, so as to avail more funds towards investing in energy (electricity) provision. […]

Apple Company Communication with Customers

Communication is very vital on individual level as well as on the level of organization. Efficient communication enables people to solve different problems that can cause a major setback to the company (Lenz 1999). In addition, communication allows people to share their thoughts and feelings concerning their work, which allows incorporating different ideas together and […]

Business Finance Project: Phillip Morris (PM) and Lorillard Inc. (LO)

What Does these Businesses Have in Common These businesses operate the largest cigarette production across the globe. For instance, PMI boosts of producing about 7 of the worlds’ 15 international cigarette brands. The company is the sole producer and distributor of Marlboro: a leading cigarette brand across the globe. On the other hand, Lorillard Inc. […]

Strategic Management in General Electric

General Electric Company (GE) is a financial services and a diversified technology multinational conglomerate organization that is incorporated in the United States. It was founded in the year 1892 due to amalgamation of Thomson-Houston Electric Company and Edison General Electric Company. GE deals with technology, monetary, and media services. It is considered one of the […]

Amazon Ratio

The Amazon Company is one of those Fortune 500 electronic based commerce companies; its main office is in Seattle. Amazon was founded in 1994 by Jeff Benzos. The company deals with advertising and selling music CDs, books, software, video games, VHS tapes and DVD, clothing, furniture, toys and food items. Current Ratio The ratio is […]

FedEx Strategies

FedEx is the company that pushed the development in the small package express delivery industry by Fred Smith’s vision of the overnight delivery. In addition, this company made a difference between passengers and packages transportation by using different types of aircraft and another schedule. During the industry’s history in USA, business models have been changed, […]

Wal-Mart and Bharti

In 2006, Indian company Bharti Enterprises Ltd and American Wal-Mart created a joint venture and a partnership. Bharti owned the franchise of Wal-Mart and opened stores in India. It helped Wal-Mart to enter a highly regulated retail market of the country. The partnership was expected to modernize Indian retail market. At the same time, Wal-Mart […]

Verizon Communications, Inc

The fact that every single thriving organization plans its further performance on a regular basis cannot be ignored. The planning usually includes analysis and evaluation of company’s current capacities because they will be mobilized in a particular way, in order to achieve a desired goal. Many successful companies become exceedingly confident regarding their excellent performance, […]

History and Importance of Coca-Cola Trademark

One of the most widely recognized logos in the world is the Coca-Cola logo. This company has been able to build a soft drink empire with the vigorous protection of its intellectual property, achieving unimaginable success over the years. Being a universally recognized brand, Coca-Cola has been a part of the national and global culture […]

Airbnb: Online Travel Resource

Natural division of human interest in the information field into segments forms a plurality of virtual communities that connect people by their passions and needs. Groups of people, who may never have met in the real physical world, have a chance to receive information in these communities and, moreover, influence the behavior and decisions of […]

Starbucks Corporation

Mission, Vision, and Stakeholders Starbucks is one of those legendary companies, which have its own set of core competencies. Starbucks focuses on outstanding customer service, quality, continuous expansion of the coffeehouse chain, and continuous product improvement. Quality became an essential part of the company’s performance long ago. It finds itself in all processes within the […]

All American Group

This paper is about All American Group, a company that has ventured in prefabricated buildings. The company was founded in 1964 and is currently based in Indiana, USA (All American Group, 2015). All American Group is among the leading companies in the US that have ventured in off-site construction of homes. The company started as […]

RMCF International Franchising Activities into Singapore

Companies pursue international expansion for various reasons: to gain global market share, expand into new markets to take advantage of new customers, and enhance the cost-effectiveness of their operations. Companies operating in highly competitive markets or nearly saturated home markets may court international expansion to foster future growth. Rocky Mountain Chocolate Factory (RMCF) is a […]

The Strategic Approach to Employee Training and Development

The intense competition and constant emergence of new challenges force companies to apply the strategic approach to employee training. This brings benefits to both employees and employers. Strategic Nature of Employee Training and Development Employee training and development is the process within an organization that involves gaining or transferring knowledge, skills, and abilities required for […]

Tesla Cars in the UAE

The situational analysis performed is intended to provide a framework for Tesla Motors’ future strategy in surviving in the highly competitive UAE environment. Tesla Motors is an established car company majoring in the manufacture of electric cars and battery (Becker & Sidhu, 2009). Moreover, the company provides powertrain components to major car producers on a […]

Yahoo and Amazon: Building a Competitive Advantage

Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Amazon Inc. is an international e-commerce firm that was founded by Jeff Bezos in 1995 with its headquarters in Seattle, United States.Amazon Inc. is an international e-commerce firm that was founded by Jeff Bezos in 1995 with […]

Amazon Management Information System

The rapid development and dissemination of new information, as well as telecommunications technology today acquires the character of the global information revolution, which has a growing influence on politics, economics, management, finance, science, culture and other social spheres within national borders and in the world as a whole. One of the most important tasks of […]

Benefits of Electronic Communication Tools in Family Sized Firm

Electronic communication is a modern way to manage communication between employees in the family sized firms. It is used to transfer different types of data and information in a form of text messages, audio and video or imagery. In fact, it was revealed in the end of the 20th century and has a growing acceptance […]

Communication Skills in Negotiation

Negotiation involves reaching an agreement between two or more parties that have dissimilar goals and needs that require compromise. Ideally, the agreement should stand to benefit each of those parties. In negotiations, groups or parties resolve matters by holding formal discussions and reaching a mutually agreeable position. Negotiations assist stakeholders in settling their differences. Such […]

The Strategy of Microsoft

Microsoft is a multi-national corporation that has its headquarter in Washington, the U.S.A. The organization develops computer software. Since its inception in 1975, the company has registered a tremendous growth up to date. Microsoft’s strong base is attributed to the strong strategies the company has put in place. Today, Microsoft is the biggest software maker […]

ISO Implementation Company

ISO 9001:2008 quality management standards certification is recognized worldwide and is developed to offer basic conceptual as well as structural adjustments that will help achieve consistency with customers as well as the preferred product quality. The certification sets out the criteria for quality management systems, based on quality management principles which include strong customer focusing, […]

Chevron Corporation Business and Corporate Level Strategies

Chevron Corporation is a multinational corporation that engages itself with international business operations and activities in the global vast energy industry. Chevron Corporation is the American company, and it is headquartered in San Ramon, California. It is one of the biggest companies in the world, both in terms of revenue and market capitalization, since it […]

Proposal for China Southern Airlines in China

China Southern Airlines is a reputable air travel company that always tries to deliver the best for all stakeholders. It is worth appreciating that the company is one of the big three companies in China and the world’s sixth airline company measured by the number of passengers carried. Corporate social responsibility (CSR) has been improving […]

Hyundai Motors

The object of the research is Hyundai Motors Company. It was founded in 1967 and started its development in Seoul, Korea. The company follows a rapid pace of development and has already built new plants in Europe and USA. In fact, the company is an object of interest, as long as it remains in the […]

Sustainable Talent Management

Developing a sustainable business is the role of corporate leaders. Talent management for the future staff is significant to the success of organization. However, with a dynamic business environment, leaders face the challenge in leveraging the workforce to attain a sustainable and competitive advantage. As a result, organizations prioritize an environment for the talent management […]

Nestle and Communication

Organizational communication plays a significant role for a company’s management as it serves as a foundation for planning and a platform for the implementation of the future strategic changes. It serves as a way to promote motivation by sending to employees a clear message how tasks should be done and what improvements are needed for […]

The Organizational Structure of Apple Computers Incorporated

In the strategy to meet the objectives that an organization has set for itself, organizations need to find ways in which they will arrange and structure their functions. In coming up with the appropriate structures of organizations, these institutions look take into consideration such factors as their main functions and purposes. These organizations also consider […]

Procter & Gamble in the China Market

Procter & Gamble, abbreviated as P&G, is one of the popular international daily global consumer goods firms. P&G has witnessed rapid development in oversea and hometown marketing since its inception in 1937 (P& G, 2011). Since then, the company has expanded to at least 80 countries, and has employed at least 127000 people. P&G has […]

Leadership and its Affects on a Business

Businesses are set up with the intention of growing and continuing to exist and achieve their set goals. To accomplish that, the management needs to have the staff and objectives in mind. How management style contributes to the success or failure of a business is a sophisticated topic with several factors playing different roles (Anderson, […]

Credit Risk: Models, Derivatives, and Management

Credit risk refers to the allocation of financial losses that can occur based on unpredictable changes related to credit quality in terms of a financial agreement. The nature of credit loss distribution is sophisticated because the default probability resulting from failure to adhering to the financial agreement is presented. In order to evaluate the default […]

Trade Secret as Part of Intellectual Property

At the present stage of social development, information becomes a commodity, so its receipt, storage, transfer, and use obey the laws of commodity-money relations, and therefore success of any commercial activity depends on the competent handling of information flows. Every entrepreneur has the right to protect his or her interests and protect information valuable for […]

Company’s Name is NOKIA

Nokia is a leading mobile company that conducts its business globally. As any other prosperous company, Nokia provides its compensation services for either customers or employees. The basic principles of Nokia’s philosophy are to attract, motivate and retain the talented workers. In order to cooperate with experienced staff and get success in rapidly evolving and […]

ECCO Sko

ECCO has been under Karl Toosbuy’s management and guidance until he died in 2004. His values, spirits and objectives for the company have influenced its success today. He created a strong brand across Europe expanding its market and appreciation across the continent. The company’s growth has increased with demand for its brands growing across the […]

Organizational Structure of Amazon.com

Jeffrey Bezos, the head of Amazon.com, and a team of nine committed directors who form the top leadership level of the company help in running Amazon.com. This group of directors and the executive officers are involved in all decision-making processes ensuring that the company remains its positions in e-commerce. At the top leadership level, Amazon.com […]

McDonald’s Logistics

McDonald’s is a popular corporation famous for the supply of fast food products all over the world. The business has been very successful and enjoyed serving over 70 million customers with its products globally (McDonald, 2011). The success depends on the exceptional logistics organizations that sustain the supply chain. Because of its exemplary performance in […]

Holacracy in Zappos: Advantages and Disadvantages

In June of 1999 with $150,000 Nick Swinmurn founded an online powerhouse called Shoesite.com. His main idea was to make the site different and propose shoes in all sizes, colors and styles. Nick also wanted the customers all over the world to have an opportunity to buy these products. In July of the same year, […]

Trending News from Costco Wholesale Corporation

Highlighted below is information relating to the Costco wholesale corporation The corporation together with its subsidiaries operates membership warehouses in many countries including USA, UK, Puerto Rico, Mexico Australia, Taiwan Korea and Japan. The corporation purchases almost all of its merchandise from the manufacturers and later transports them to their depot or to the warehouse. […]

Risk Management

In every successful business, the investors must lay down the rules and the objectives of the business. Some important factors like security policies and security countermeasures must be taken into consideration. In every business, there appears to be some risk, the major point to consider as to whether the business survives or perishes appear to […]

Organizational Design and Culture at the Aldi Stores

Introduction Organizational design can be defined as the way an organization is structured to run. It involves the distribution of power, decision making capabilities and even specified roles and responsibilities within the organization. The culture of an organization, on the other hand, constitutes the existing organizational behavior including issues like employee empowerment, motivation, satisfaction and […]

Organizational Change

Question 1: Interbrand as an Innovative Company Interbrand organization has realized that it must adapt to the vast changing world and consumer tastes and preferences for it to remain competitive in the market (Collins, 2001). The organization has managed to remain competitive due to the fact that providing quality services remains its key priority. Consequently, […]

Aspects of Business Communication

Communication is essential for any business be it to clients, to senior employees, to junior employees, or to the public at large. Being able to communicate effectively is one of the steps to the company’s success. One can be very good in giving services to clients, but the inability to communicate well can limit his […]