Business essays

free essayThe market need for technologies has grown steadily for last several decades, and currently, it is immense. The Apple Corporation is one of the few largest leaders in the industry that have a strong brand and market position. However, Apple’s other two competitors that specialize in the production of similar technological produce have recently grown in popularity. Thus, Google’s Android devices as well as those manufactured by Microsoft that have a Windows operation system are also popular among consumers. After the analysis has been presented, the board of directors will be able to make conclusions and corresponding decisions regarding the direction of further development of the Apple Corporation.

Company Background

The Apple Corporation is an American company that has its headquarters located in Cupertino, California. The company designs, manufactures, and sells a wide set of electronic devices. The list is extensive and includes several types of hardware products, online services, and computer software.

The company was founded 1976 by Steve Wozniak and Steve Jobs under the name Apple Computers (“Timeline,” 2011). After that, the corporation experienced a strong and significant growth. Currently, it is one of the few leaders in the industry. Despite the fact that its brand is popular and strong the competition is intense. Apart from the competition on the market, the Apple Inc. faces some challenges related to its operation abroad, especially in Europe. Since the company had tried to have higher profits by decreasing the taxes that it had to pay, it eventually became known that some of these actions had been illegal. Now, the corporation has to pay over 14 billion dollars to the government of Ireland (The Economist, 2016). Although the amount that has to be paid is not likely to be a financial burden for the company, it could have a negative impact on the brand identity. Nevertheless, despite this single incident, there are some other facts and information that the board of directors should take into account when determining the further direction of the company’s development.

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SWOT Analysis

As a top brand in the world, the Apple Corporation has many strengths that outweigh its weaknesses. At the same time, because the company specializes in the design and manufacture of electronic products that depend on scientific and technological progress, there are many opportunities for further development. However, due to the popularity and innovative strategy of Apple Inc., numerous threats seem to emerge for the company. Therefore, SWOT analysis provides a review of the company and explains why it is the leader in the industry.

Strengths

Apple Inc. is the world’s leader in the industry because the products that it designs, manufactures, and sells are highly popular among the populations of the majority of the world’s countries. The extensive list of products generates significant revenues for the corporation, and it is likely that the trend will continue. Apart from its products’ popularity, the company’s significant presence is another strength that can be attributed to the large portion of sales. Specifically, in 2016, the domestic sales were 35% of the total sales, while the international ones were 65% (“Apple – annual report,” 2016). Besides the high value of its products, Apple Inc. has an expensive brand image. The positive effect of this fact is that the company has a high level of loyalty of its customers, which, consequently, creates an advantage in the market competition with other companies. Finally, the high sales and revenues as well the strong brand image create a solid financial fundament for the company to invest in research and develop new innovative and competitive products and services that will bring the profits for the company in the future.

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Weaknesses

One of the major weaknesses of Apple is the high prices of its products despite the high degree of competition on the market. For instance, one of the company’s products, the iPhone 6, costs almost 300 dollars more than its direct competitor, Samsung Galaxy S5, even though the specifications of both devices are similar (Parker, 2015). Apart from that, the weakness of the company is the decrease in total sales due to the decline in sales of hardware devices such as phones, personal computers, and tablets. Such a situation might be related to the high price of these products. The fact that Apple’s products are incompatible with other services and products by other companies is another weakness because it might be a reason for customers to avoid purchasing an Apple product. At the same time, the closed operation system is another factor that frightens off some of the potential buyers. Finally, despite the high popularity and a strong brand image, the company’s product range is limited. Moreover, although Apple Inc. introduces new devices regularly, it does not make profound improvements; it rather develops the existing features.

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Opportunities

The Apple Corporation has many opportunities that it could use for its further development. First, due to its vast financial capabilities, Apple is able to invest into research and technological advancement. Thus, there is an opportunity to develop and introduce new products as well as sell the improved versions of the existing ones. Apart from that, a current strong brand image, a high popularity of the company, and technologically advanced products create an opportunity for the market and audience to grow. Moreover, as some countries other than the United States grow economically and their GDP’s increases, the populations of these states starts to have more money that they might spend on the products of such brands as Apple. Finally, Apple Inc. could consider making its products more compatible with the devices made by other companies, form strategic partnerships with some big companies in the area or even competitors, and diversify the range of products, offered to the customers.

Threats

The leading position of the Apple Corporation on the market is the reason for numerous threats to it. First, a high popularity of its products makes its competitors interested in achieving the same success by copying the ideas. Such a situation took place when Samsung copied the design of the Apple iPhone, and the US court decided that the Asian manufacturer had to pay over one billion dollars as a compensation for the damage (Bradshaw, 2016). At the same time, the competition of the Chinese and Indian companies grows, which raises the threat that some portion of Apple’s target market will shift to the less expensive devices with similar specifications. Moreover, there is a threat that the costs of manufacturing will increase because the cost of labor in Asian countries rises slowly, and the majority of Apple’s production lines are located there. Thus, such a change might decrease the volume of the company’s profits.

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Conclusions

Overall, it may be concluded that Apple is obviously a leading company in many spheres of designing and manufacturing of electronic devices. However, such a strong position is a cause for some of the challenges that the corporation has to overcome. Therefore, the further direction of Apple’s development should be oriented at the use of its numerous strengths and opportunities to eliminate all arising threats and currently existing weaknesses. Fortunately, the current strong brand image and extensive financial resources provide all possibilities for the company to expand its product range and presence on the international market to eliminate other threats and weaknesses.

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The state is often under strain when it comes to joblessness. Whenever there is an opportunity that can offer solution to the case of unemployment, the government is advised to boost such initiatives, because it helps in unifying the community, since it empowers the society in the financial terms. Over the years, it has been […]

Southwest Airlines Strategies

This publicly traded company is based in Dallas. Southwest Airlines operates the passengers’ airlines and offers a scheduled transportation by air. The company operates 694 aircrafts, performing about 3,200 flights daily (Gittel, 2005). Additionally, Southwest Airlines closely cooperates with hotels, car rental agencies, restaurants, and retail locations for offering a wider range of services to […]

Web 2.0 Technologies

The Knowledge Management (KM) Business Problem Facing TPMT One of the key knowledge management (KM) business problem facing TPMT is the lack of an effective mechanism to manage excellent relationships with its customers, hence the inability to derive the most accurate information relating to their product demands. It is noted that most of the agents […]

Tommy Hilfiger Case Study Report

First of all, it should be noted that the main goal of each enterprise is making a profit from its activity and attraction of new clients; consequently, it tends to reach this goal. If a company reaches the intending aims on the domestic market, the highest management of the company takes a decision to entry […]

Price Elasticity of Red-Bull

This research is to determine the price elasticity of Red-Bull energy drink in Los Angeles. The demand elasticity of demand of a product determines the responsiveness of demand of the product with change in its price. Therefore, this research concentrates on predicting the elasticity extent of demand of red-bull energy drink. In determining the responsiveness […]

Change Management of Nike Company

In a world full of dynamism and change, many companies go through some form of organizational change. According to Jones (2010), organizational change is the process of facilitating alterations in strategies and policies of a firm in order to manage firm’s present and future goals and objectives to increase effectiveness of the company. Organizational change […]

Communication Strategy of Coca Cola

Communication is a crucial tool that both small and large corporations use to access resources they require for management (Belasen, 2008, p. 45). Without an effective and incorporated communication system, corporations fail to develop appropriate structures for their business communication strategies. Since business communication involves selectively communicating company’s objectives and views to stakeholders, who are […]

Google Inc.

Google is the only company that blurs the boundaries of management and establishes its own rules. One of the goals is to maintain its personnel with the best conditions to generate the product that will be helpful for future generations, Inc. organizational culture, its organizational structure, power and control that the company gives its personnel […]

Schneider Electric’s Future Financial Health

Operations of Schneider Electric can be traced from early 1800’s. The company has had operations in various industries including: ship building, steel and iron industries, as well as heavy machinery. However, Schneider Electric has been constantly scaling down its operations in other industries, so as to avail more funds towards investing in energy (electricity) provision. […]

Apple Company Communication with Customers

Communication is very vital on individual level as well as on the level of organization. Efficient communication enables people to solve different problems that can cause a major setback to the company (Lenz 1999). In addition, communication allows people to share their thoughts and feelings concerning their work, which allows incorporating different ideas together and […]

Business Finance Project: Phillip Morris (PM) and Lorillard Inc. (LO)

What Does these Businesses Have in Common These businesses operate the largest cigarette production across the globe. For instance, PMI boosts of producing about 7 of the worlds’ 15 international cigarette brands. The company is the sole producer and distributor of Marlboro: a leading cigarette brand across the globe. On the other hand, Lorillard Inc. […]

Strategic Management in General Electric

General Electric Company (GE) is a financial services and a diversified technology multinational conglomerate organization that is incorporated in the United States. It was founded in the year 1892 due to amalgamation of Thomson-Houston Electric Company and Edison General Electric Company. GE deals with technology, monetary, and media services. It is considered one of the […]

Amazon Ratio

The Amazon Company is one of those Fortune 500 electronic based commerce companies; its main office is in Seattle. Amazon was founded in 1994 by Jeff Benzos. The company deals with advertising and selling music CDs, books, software, video games, VHS tapes and DVD, clothing, furniture, toys and food items. Current Ratio The ratio is […]

FedEx Strategies

FedEx is the company that pushed the development in the small package express delivery industry by Fred Smith’s vision of the overnight delivery. In addition, this company made a difference between passengers and packages transportation by using different types of aircraft and another schedule. During the industry’s history in USA, business models have been changed, […]

Wal-Mart and Bharti

In 2006, Indian company Bharti Enterprises Ltd and American Wal-Mart created a joint venture and a partnership. Bharti owned the franchise of Wal-Mart and opened stores in India. It helped Wal-Mart to enter a highly regulated retail market of the country. The partnership was expected to modernize Indian retail market. At the same time, Wal-Mart […]

Verizon Communications, Inc

The fact that every single thriving organization plans its further performance on a regular basis cannot be ignored. The planning usually includes analysis and evaluation of company’s current capacities because they will be mobilized in a particular way, in order to achieve a desired goal. Many successful companies become exceedingly confident regarding their excellent performance, […]

History and Importance of Coca-Cola Trademark

One of the most widely recognized logos in the world is the Coca-Cola logo. This company has been able to build a soft drink empire with the vigorous protection of its intellectual property, achieving unimaginable success over the years. Being a universally recognized brand, Coca-Cola has been a part of the national and global culture […]

Airbnb: Online Travel Resource

Natural division of human interest in the information field into segments forms a plurality of virtual communities that connect people by their passions and needs. Groups of people, who may never have met in the real physical world, have a chance to receive information in these communities and, moreover, influence the behavior and decisions of […]

Starbucks Corporation

Mission, Vision, and Stakeholders Starbucks is one of those legendary companies, which have its own set of core competencies. Starbucks focuses on outstanding customer service, quality, continuous expansion of the coffeehouse chain, and continuous product improvement. Quality became an essential part of the company’s performance long ago. It finds itself in all processes within the […]

All American Group

This paper is about All American Group, a company that has ventured in prefabricated buildings. The company was founded in 1964 and is currently based in Indiana, USA (All American Group, 2015). All American Group is among the leading companies in the US that have ventured in off-site construction of homes. The company started as […]

RMCF International Franchising Activities into Singapore

Companies pursue international expansion for various reasons: to gain global market share, expand into new markets to take advantage of new customers, and enhance the cost-effectiveness of their operations. Companies operating in highly competitive markets or nearly saturated home markets may court international expansion to foster future growth. Rocky Mountain Chocolate Factory (RMCF) is a […]

The Strategic Approach to Employee Training and Development

The intense competition and constant emergence of new challenges force companies to apply the strategic approach to employee training. This brings benefits to both employees and employers. Strategic Nature of Employee Training and Development Employee training and development is the process within an organization that involves gaining or transferring knowledge, skills, and abilities required for […]

Tesla Cars in the UAE

The situational analysis performed is intended to provide a framework for Tesla Motors’ future strategy in surviving in the highly competitive UAE environment. Tesla Motors is an established car company majoring in the manufacture of electric cars and battery (Becker & Sidhu, 2009). Moreover, the company provides powertrain components to major car producers on a […]

Yahoo and Amazon: Building a Competitive Advantage

Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Amazon Inc. is an international e-commerce firm that was founded by Jeff Bezos in 1995 with its headquarters in Seattle, United States.Amazon Inc. is an international e-commerce firm that was founded by Jeff Bezos in 1995 with […]

Amazon Management Information System

The rapid development and dissemination of new information, as well as telecommunications technology today acquires the character of the global information revolution, which has a growing influence on politics, economics, management, finance, science, culture and other social spheres within national borders and in the world as a whole. One of the most important tasks of […]

Benefits of Electronic Communication Tools in Family Sized Firm

Electronic communication is a modern way to manage communication between employees in the family sized firms. It is used to transfer different types of data and information in a form of text messages, audio and video or imagery. In fact, it was revealed in the end of the 20th century and has a growing acceptance […]

Communication Skills in Negotiation

Negotiation involves reaching an agreement between two or more parties that have dissimilar goals and needs that require compromise. Ideally, the agreement should stand to benefit each of those parties. In negotiations, groups or parties resolve matters by holding formal discussions and reaching a mutually agreeable position. Negotiations assist stakeholders in settling their differences. Such […]

The Strategy of Microsoft

Microsoft is a multi-national corporation that has its headquarter in Washington, the U.S.A. The organization develops computer software. Since its inception in 1975, the company has registered a tremendous growth up to date. Microsoft’s strong base is attributed to the strong strategies the company has put in place. Today, Microsoft is the biggest software maker […]

ISO Implementation Company

ISO 9001:2008 quality management standards certification is recognized worldwide and is developed to offer basic conceptual as well as structural adjustments that will help achieve consistency with customers as well as the preferred product quality. The certification sets out the criteria for quality management systems, based on quality management principles which include strong customer focusing, […]

Chevron Corporation Business and Corporate Level Strategies

Chevron Corporation is a multinational corporation that engages itself with international business operations and activities in the global vast energy industry. Chevron Corporation is the American company, and it is headquartered in San Ramon, California. It is one of the biggest companies in the world, both in terms of revenue and market capitalization, since it […]

Proposal for China Southern Airlines in China

China Southern Airlines is a reputable air travel company that always tries to deliver the best for all stakeholders. It is worth appreciating that the company is one of the big three companies in China and the world’s sixth airline company measured by the number of passengers carried. Corporate social responsibility (CSR) has been improving […]

Hyundai Motors

The object of the research is Hyundai Motors Company. It was founded in 1967 and started its development in Seoul, Korea. The company follows a rapid pace of development and has already built new plants in Europe and USA. In fact, the company is an object of interest, as long as it remains in the […]

Sustainable Talent Management

Developing a sustainable business is the role of corporate leaders. Talent management for the future staff is significant to the success of organization. However, with a dynamic business environment, leaders face the challenge in leveraging the workforce to attain a sustainable and competitive advantage. As a result, organizations prioritize an environment for the talent management […]

Nestle and Communication

Organizational communication plays a significant role for a company’s management as it serves as a foundation for planning and a platform for the implementation of the future strategic changes. It serves as a way to promote motivation by sending to employees a clear message how tasks should be done and what improvements are needed for […]

The Organizational Structure of Apple Computers Incorporated

In the strategy to meet the objectives that an organization has set for itself, organizations need to find ways in which they will arrange and structure their functions. In coming up with the appropriate structures of organizations, these institutions look take into consideration such factors as their main functions and purposes. These organizations also consider […]

Procter & Gamble in the China Market

Procter & Gamble, abbreviated as P&G, is one of the popular international daily global consumer goods firms. P&G has witnessed rapid development in oversea and hometown marketing since its inception in 1937 (P& G, 2011). Since then, the company has expanded to at least 80 countries, and has employed at least 127000 people. P&G has […]

Leadership and its Affects on a Business

Businesses are set up with the intention of growing and continuing to exist and achieve their set goals. To accomplish that, the management needs to have the staff and objectives in mind. How management style contributes to the success or failure of a business is a sophisticated topic with several factors playing different roles (Anderson, […]

Credit Risk: Models, Derivatives, and Management

Credit risk refers to the allocation of financial losses that can occur based on unpredictable changes related to credit quality in terms of a financial agreement. The nature of credit loss distribution is sophisticated because the default probability resulting from failure to adhering to the financial agreement is presented. In order to evaluate the default […]

Trade Secret as Part of Intellectual Property

At the present stage of social development, information becomes a commodity, so its receipt, storage, transfer, and use obey the laws of commodity-money relations, and therefore success of any commercial activity depends on the competent handling of information flows. Every entrepreneur has the right to protect his or her interests and protect information valuable for […]

Company’s Name is NOKIA

Nokia is a leading mobile company that conducts its business globally. As any other prosperous company, Nokia provides its compensation services for either customers or employees. The basic principles of Nokia’s philosophy are to attract, motivate and retain the talented workers. In order to cooperate with experienced staff and get success in rapidly evolving and […]

ECCO Sko

ECCO has been under Karl Toosbuy’s management and guidance until he died in 2004. His values, spirits and objectives for the company have influenced its success today. He created a strong brand across Europe expanding its market and appreciation across the continent. The company’s growth has increased with demand for its brands growing across the […]

Organizational Structure of Amazon.com

Jeffrey Bezos, the head of Amazon.com, and a team of nine committed directors who form the top leadership level of the company help in running Amazon.com. This group of directors and the executive officers are involved in all decision-making processes ensuring that the company remains its positions in e-commerce. At the top leadership level, Amazon.com […]

McDonald’s Logistics

McDonald’s is a popular corporation famous for the supply of fast food products all over the world. The business has been very successful and enjoyed serving over 70 million customers with its products globally (McDonald, 2011). The success depends on the exceptional logistics organizations that sustain the supply chain. Because of its exemplary performance in […]

Holacracy in Zappos: Advantages and Disadvantages

In June of 1999 with $150,000 Nick Swinmurn founded an online powerhouse called Shoesite.com. His main idea was to make the site different and propose shoes in all sizes, colors and styles. Nick also wanted the customers all over the world to have an opportunity to buy these products. In July of the same year, […]

Trending News from Costco Wholesale Corporation

Highlighted below is information relating to the Costco wholesale corporation The corporation together with its subsidiaries operates membership warehouses in many countries including USA, UK, Puerto Rico, Mexico Australia, Taiwan Korea and Japan. The corporation purchases almost all of its merchandise from the manufacturers and later transports them to their depot or to the warehouse. […]

Risk Management

In every successful business, the investors must lay down the rules and the objectives of the business. Some important factors like security policies and security countermeasures must be taken into consideration. In every business, there appears to be some risk, the major point to consider as to whether the business survives or perishes appear to […]

Organizational Design and Culture at the Aldi Stores

Introduction Organizational design can be defined as the way an organization is structured to run. It involves the distribution of power, decision making capabilities and even specified roles and responsibilities within the organization. The culture of an organization, on the other hand, constitutes the existing organizational behavior including issues like employee empowerment, motivation, satisfaction and […]

Organizational Change

Question 1: Interbrand as an Innovative Company Interbrand organization has realized that it must adapt to the vast changing world and consumer tastes and preferences for it to remain competitive in the market (Collins, 2001). The organization has managed to remain competitive due to the fact that providing quality services remains its key priority. Consequently, […]

Aspects of Business Communication

Communication is essential for any business be it to clients, to senior employees, to junior employees, or to the public at large. Being able to communicate effectively is one of the steps to the company’s success. One can be very good in giving services to clients, but the inability to communicate well can limit his […]