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Company Description

GEICO is the US famous insurance company, and its full name is Government Employees Insurance Company. The founder of the company is Leo Goodwin (Geico, 2017a). At the beginning of his business activity, Goodwin targeted the government employees by offering them to use the services of his company. However, nowadays, the company aims at a more versatile target audience. Specifically, the company provides 15 million auto policies annually as well as insures 24 million vehicles (Geico, 2017a). Moreover, GEICO is rather successful on the market. During the time of development, it has become the second-largest insurance company in the United States (Geico, 2017a). Furthermore, GEICO is considered one of the most progressive fast-developing insurance companies on the US market. Another important characteristic is that this company brings considerable benefits to the country and society. Thus, GEICO operates in 16 large offices around the United States (GEICO, 2017a). They give the working place for more than 36,000 employees (GEICO, 2017a). In addition, the company cares about the local communities and American society in general.

Corporate Social Responsibility Essence

In order to analyze the social responsibility of any company, it is important to determine the notion in question itself. Thus, social responsibility is “a form of self-regulation that businesses adopt as a part of their corporate conscience and citizenship” (Davis, n.d.). Companies develop their social responsibility strategies in order make a beneficial impact on society and, at the same time, create a positive perception of the brand among customers and develop high customers’ loyalty. Therefore, any corporate social responsibility strategy is targeted at the encouragement of companies to make a positive contribution into the lives of customers, employees, community, and society in general. Consequently, corporate social responsibility deserves a special attention from all companies because of its considerable social and economic benefits. Thus, customers can be sure of the high quality of services and products they purchase, while employees receive substantial remuneration for their work, including high salary and various types of benefits and bonuses. Furthermore, communities obtain investments in the social sphere. At the same time, with their corporate social responsibility strategies, organizations have an opportunity to develop and maintain a strong positive brand image among its customers. Moreover, the loyalty among the target audience can be developed much easier. That is why the organizations should pay special attention to the development of the CSR as part of their business concept.

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Process of Corporate Responsibility Development of GEICO

GEICO has a rather well-developed social responsibility strategy. Thus, the company’s management is quite concerned about the positive corporate impact of the company on society. Firstly, the company insures its customers from negative accidents and their consequences. Providing high-quality service and a considerable level of protection are the company’s core ways of protecting society and its members. In addition, the slogan of GEICO in terms of CSR is “Giving back and making our communities stronger” (GEICO, n.d.d). That is why the company has always paid much of attention to the issues of social responsibility.

Initially, the company’s social responsibility strategy began with the core services that it provided to its customers. When GEICO was founded in 1936, its services presupposed insuring the lives, vehicles, and health of government employees (GEICO, n.d.a). Thus, the company brought benefit to a small part of local society by protecting them. During the time of its early development, the company enhanced its social responsibly through increasing the number of offices, the level of customers’ protection, and the range of target audience. However, the process of GEICO’s development and growth also led to the improvement of the range of social responsibility strategy. Nowadays, the company invests large amounts of financial resources into its CSR strategy that includes many elements and components.

Elements of Corporate Responsibility of GEICO

There is no doubt that the company has a high level of goodwill and customer loyalty. One of the core reasons for that is the considerable impact of GEICO’s corporate responsibility strategy. Nowadays, the company has different directions of its social responsibility investments. Among them are the following areas.

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Insurance Safety for Customers

The company offers high-quality insurance services and a high level of protection in case of any accidents. Moreover, the company has generous payouts to those customers who have had an accident. Due to GEICO’s long presence on the market, customers are sure of the services, provided by the company. Considering its effective performance on the insurance market, GEICO was named Business of the Year in 2012 (GEICO, 2017b). In addition, the company has had a stable and successful financial and business activity performance in the recent years. As a result, GEICO has been determined as a successful company in Forrester Research’s 2014 US Mobile Auto Insurance Functionality Benchmark (GEICO, 2017b). Thus, one can see that the company makes a considerable contribution to American society in protecting their rights and providing high quality services for many years.

Information Procurement

In addition, the company increases the public awareness and insurance education of people. GEICO invests into the development of social consciousness among its customers by insuring their vehicles, lives, and health. For example, in 2016, the company organized more than 60 presentations and seminars for students about safe driving (GEICO, n.d.e). Furthermore, the company developed a partnership with different types of federal, state, and local agencies as well as private companies in order to motivate safe driving among their customers. These companies work in the synergy with GEICO and prove much information and motivation of safe driving, which helps decrease the amounts of driving accidents. As a result, the company has earner a considerable award. Specifically, GEICO was given the title “The pocket auto insurer” (GEICO, 2017b). Thus, one can see that the company makes a considerable impact on society of the United States by educating people on safe driving, thus preventing car accidents.

Effect on Employees

At the same time, GEICO is a good employer since it provides a good remuneration for its employees for their work in the company. With a high level of their income, employees have an opportunity to maintain a proper level of living for their households and families. Consequently, their families have the education and medical services of high quality. Moreover, a considerable corporate culture, which has been developed in the company, enables employees to work in a positive and favorable corporate climate. One more important element of GEICO’s social responsibility strategy and its effect on the company’s workers is training and professional education provided to them. Consequently, the employees of the company have a good opportunity to increase their level of knowledge and professional skills due to the trainings and seminars that are financed by the company.

Local Communities

The company’s impact on the local communities is considerable as well. Moreover, the company’s social responsibility actions are rather varied. For example, the GEICO Corporation invested approximately $6,6 million to the projects that are targeted helping and benefiting people in the local communities in 2016 (GEICO, n.d.e). This significant amount of financial resources has brought great benefits to the local communities. Another important fact is that the corporation has organized more than 800 charity events, targeted at various spheres of community life (GEICO, n.d.e). One more important sphere of corporate social responsibility strategy in the local communities is volunteering. Thus, the company encourages workers and customers to participate in this type of activity. As a result, GEICO attracted approximately 10,000 volunteers to different types of projects and they had about 23,000 service hours in 2016 (GEICO, n.d.e). Consequently, the company’s considerable positive and beneficial impacts on the local communities in terms of corporate social responsibility strategy are quite obvious.

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Despite the fact that the company organizes numerous charity and social projects by itself, it also sponsors of various types of events that are organized by other companies and organizations. In such a way, GEICO donates a significant percentage of the total revue to charity. One of the most considerable directions in 2016 was the United Way charity organization. Thus, the company donated more than $7 million (GEICO, n.d.e). In addition, $2,6 million have been given the Insurance Institute of Highway Safety that is targeted to increase drivers’ social consciousness that leads to decreasing the amount of car accidents (GEICO, n.d.e). As it can be seen, the company has given a considerable percentage of its revenue for donations in various sectors.

However, the spheres of GEICO’s donations are quite divers. For example, the company gave approximately $400,000 to the National Urban League and the same amount of money to the USO Organization (GEICO, n.d.e). Moreover, the company invests into the development of the healthcare sector of the USA. Specifically, GEICO contributed more than $160,000 to MedStar Health’s National Rehabilitation Hospital (GEICO, n.d.e). Therefore, the company makes quite considerable donations to various spheres of social needs. It is also important to say that the total amount of donated money and the company’s social responsibility strategy budget are rather significant as well.


During the time of its development, GEICO has managed to build strong partnerships with numerous social organizations and companies. Moreover, the company acts as a sponsor for a great variety of society organizations. The organization constantly supports the Girl Scout Council of the Nation’s Capital (GEICO, n.d.b). The company works in cooperation with this organization with the aim to develop confidence, sympathy, and other beneficial traits of character in young girls. The general mission of the organization is to make the world better by fostering the right attitude of young women.

How It Works

Another organization that can be proud of being sponsored by GEICO is Junior Tennis Champions Center. The company supports this sport organization in order to motivate the development and growth of a healthy generation. The financial support of the company enables this tennis center to ensure an effective training and high performance in tennis competitions.  According to the company’s statistics, “101 students have graduated from JTCC’s invitation-only, Champions program” (GEICO, 2013). Not only does GEICO give an opportunity to children to develop their skills in sports, but it also supports the center’s graduates with scholarships.

Environment Investment

One of considerable spheres of GEICO’s corporate social responsibility strategy is the preservation of environment. Thus, the company invests into the research and development as well as the effective implementation of eco-friendly manufacturing and people’s living. In addition, the company always informs its customers that its business is eco-friendly one. GEICO makes considerable investments into the introduction of recycling programs as well as energy and water-saving natural resources. In addition, the company supports this strategy in its insurance offices (GEICO, n.d.c). Another issue GEICO always stresses on is “saving energy, fuel, and paper through’s paperless options” (GEICO, n.d.c). Finally, the company develops a continues process of looking for the ways of eliminating its wastes effectively.

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Considering the analysis of GEICO’s corporate social responsibility strategy, one should say that the company makes a very considerable emphasis on the social development and improvement of society. Thus, the company allocates large amounts of financial resources into the charity, education, sport activity, and protection of the natural environment of local communities as well as the United States of America in general. In addition, the company has developed long-term partnerships with numerous companies and social organization that helping GEICO implement all target goals of its CSR.

There is no doubt that all descried elements of corporate social responsibility strategy of GEICO are beneficial for society. At the same time, its CSR strategy brings good benefits to the company as well. Thus, it creates the positive perception of GEICO as a company. In addition, it develops the credit of trust to the company among the target audience, which is definitely quite important in the insurance industry. Moreover, CSR helps develop customers’ loyalty and brings additional advertisement for the company. In such a way, the number of customers and the market share GEICO increases as well as its profitability.

Corporate Social Responsibility – GEICO

Company Description GEICO is the US famous insurance company, and its full name is Government Employees Insurance Company. The founder of the company is Leo Goodwin (Geico, 2017a). At the beginning of his business activity, Goodwin targeted the government employees by offering them to use the services of his company. However, nowadays, the company aims […]

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Business Finance Project: Phillip Morris (PM) and Lorillard Inc. (LO)

What Does these Businesses Have in Common These businesses operate the largest cigarette production across the globe. For instance, PMI boosts of producing about 7 of the worlds’ 15 international cigarette brands. The company is the sole producer and distributor of Marlboro: a leading cigarette brand across the globe. On the other hand, Lorillard Inc. […]

Strategic Management in General Electric

General Electric Company (GE) is a financial services and a diversified technology multinational conglomerate organization that is incorporated in the United States. It was founded in the year 1892 due to amalgamation of Thomson-Houston Electric Company and Edison General Electric Company. GE deals with technology, monetary, and media services. It is considered one of the […]

Amazon Ratio

The Amazon Company is one of those Fortune 500 electronic based commerce companies; its main office is in Seattle. Amazon was founded in 1994 by Jeff Benzos. The company deals with advertising and selling music CDs, books, software, video games, VHS tapes and DVD, clothing, furniture, toys and food items. Current Ratio The ratio is […]

FedEx Strategies

FedEx is the company that pushed the development in the small package express delivery industry by Fred Smith’s vision of the overnight delivery. In addition, this company made a difference between passengers and packages transportation by using different types of aircraft and another schedule. During the industry’s history in USA, business models have been changed, […]

Wal-Mart and Bharti

In 2006, Indian company Bharti Enterprises Ltd and American Wal-Mart created a joint venture and a partnership. Bharti owned the franchise of Wal-Mart and opened stores in India. It helped Wal-Mart to enter a highly regulated retail market of the country. The partnership was expected to modernize Indian retail market. At the same time, Wal-Mart […]

Verizon Communications, Inc

The fact that every single thriving organization plans its further performance on a regular basis cannot be ignored. The planning usually includes analysis and evaluation of company’s current capacities because they will be mobilized in a particular way, in order to achieve a desired goal. Many successful companies become exceedingly confident regarding their excellent performance, […]

History and Importance of Coca-Cola Trademark

One of the most widely recognized logos in the world is the Coca-Cola logo. This company has been able to build a soft drink empire with the vigorous protection of its intellectual property, achieving unimaginable success over the years. Being a universally recognized brand, Coca-Cola has been a part of the national and global culture […]

Airbnb: Online Travel Resource

Natural division of human interest in the information field into segments forms a plurality of virtual communities that connect people by their passions and needs. Groups of people, who may never have met in the real physical world, have a chance to receive information in these communities and, moreover, influence the behavior and decisions of […]

Starbucks Corporation

Mission, Vision, and Stakeholders Starbucks is one of those legendary companies, which have its own set of core competencies. Starbucks focuses on outstanding customer service, quality, continuous expansion of the coffeehouse chain, and continuous product improvement. Quality became an essential part of the company’s performance long ago. It finds itself in all processes within the […]

RMCF International Franchising Activities into Singapore

Companies pursue international expansion for various reasons: to gain global market share, expand into new markets to take advantage of new customers, and enhance the cost-effectiveness of their operations. Companies operating in highly competitive markets or nearly saturated home markets may court international expansion to foster future growth. Rocky Mountain Chocolate Factory (RMCF) is a […]

The Strategic Approach to Employee Training and Development

The intense competition and constant emergence of new challenges force companies to apply the strategic approach to employee training. This brings benefits to both employees and employers. Strategic Nature of Employee Training and Development Employee training and development is the process within an organization that involves gaining or transferring knowledge, skills, and abilities required for […]

Tesla Cars in the UAE

The situational analysis performed is intended to provide a framework for Tesla Motors’ future strategy in surviving in the highly competitive UAE environment. Tesla Motors is an established car company majoring in the manufacture of electric cars and battery (Becker & Sidhu, 2009). Moreover, the company provides powertrain components to major car producers on a […]

Yahoo and Amazon: Building a Competitive Advantage

Describe, in brief, the histories of both of and, and determine the core business of each. Amazon Inc. is an international e-commerce firm that was founded by Jeff Bezos in 1995 with its headquarters in Seattle, United States.Amazon Inc. is an international e-commerce firm that was founded by Jeff Bezos in 1995 with […]

Amazon Management Information System

The rapid development and dissemination of new information, as well as telecommunications technology today acquires the character of the global information revolution, which has a growing influence on politics, economics, management, finance, science, culture and other social spheres within national borders and in the world as a whole. One of the most important tasks of […]

Communication Skills in Negotiation

Negotiation involves reaching an agreement between two or more parties that have dissimilar goals and needs that require compromise. Ideally, the agreement should stand to benefit each of those parties. In negotiations, groups or parties resolve matters by holding formal discussions and reaching a mutually agreeable position. Negotiations assist stakeholders in settling their differences. Such […]

The Strategy of Microsoft

Microsoft is a multi-national corporation that has its headquarter in Washington, the U.S.A. The organization develops computer software. Since its inception in 1975, the company has registered a tremendous growth up to date. Microsoft’s strong base is attributed to the strong strategies the company has put in place. Today, Microsoft is the biggest software maker […]

ISO Implementation Company

ISO 9001:2008 quality management standards certification is recognized worldwide and is developed to offer basic conceptual as well as structural adjustments that will help achieve consistency with customers as well as the preferred product quality. The certification sets out the criteria for quality management systems, based on quality management principles which include strong customer focusing, […]

Chevron Corporation Business and Corporate Level Strategies

Chevron Corporation is a multinational corporation that engages itself with international business operations and activities in the global vast energy industry. Chevron Corporation is the American company, and it is headquartered in San Ramon, California. It is one of the biggest companies in the world, both in terms of revenue and market capitalization, since it […]

Proposal for China Southern Airlines in China

China Southern Airlines is a reputable air travel company that always tries to deliver the best for all stakeholders. It is worth appreciating that the company is one of the big three companies in China and the world’s sixth airline company measured by the number of passengers carried. Corporate social responsibility (CSR) has been improving […]

Hyundai Motors

The object of the research is Hyundai Motors Company. It was founded in 1967 and started its development in Seoul, Korea. The company follows a rapid pace of development and has already built new plants in Europe and USA. In fact, the company is an object of interest, as long as it remains in the […]

Sustainable Talent Management

Developing a sustainable business is the role of corporate leaders. Talent management for the future staff is significant to the success of organization. However, with a dynamic business environment, leaders face the challenge in leveraging the workforce to attain a sustainable and competitive advantage. As a result, organizations prioritize an environment for the talent management […]

Nestle and Communication

Organizational communication plays a significant role for a company’s management as it serves as a foundation for planning and a platform for the implementation of the future strategic changes. It serves as a way to promote motivation by sending to employees a clear message how tasks should be done and what improvements are needed for […]

The Organizational Structure of Apple Computers Incorporated

In the strategy to meet the objectives that an organization has set for itself, organizations need to find ways in which they will arrange and structure their functions. In coming up with the appropriate structures of organizations, these institutions look take into consideration such factors as their main functions and purposes. These organizations also consider […]

Procter & Gamble in the China Market

Procter & Gamble, abbreviated as P&G, is one of the popular international daily global consumer goods firms. P&G has witnessed rapid development in oversea and hometown marketing since its inception in 1937 (P& G, 2011). Since then, the company has expanded to at least 80 countries, and has employed at least 127000 people. P&G has […]

Leadership and its Affects on a Business

Businesses are set up with the intention of growing and continuing to exist and achieve their set goals. To accomplish that, the management needs to have the staff and objectives in mind. How management style contributes to the success or failure of a business is a sophisticated topic with several factors playing different roles (Anderson, […]

Trade Secret as Part of Intellectual Property

At the present stage of social development, information becomes a commodity, so its receipt, storage, transfer, and use obey the laws of commodity-money relations, and therefore success of any commercial activity depends on the competent handling of information flows. Every entrepreneur has the right to protect his or her interests and protect information valuable for […]

Company’s Name is NOKIA

Nokia is a leading mobile company that conducts its business globally. As any other prosperous company, Nokia provides its compensation services for either customers or employees. The basic principles of Nokia’s philosophy are to attract, motivate and retain the talented workers. In order to cooperate with experienced staff and get success in rapidly evolving and […]


ECCO has been under Karl Toosbuy’s management and guidance until he died in 2004. His values, spirits and objectives for the company have influenced its success today. He created a strong brand across Europe expanding its market and appreciation across the continent. The company’s growth has increased with demand for its brands growing across the […]

Organizational Structure of

Jeffrey Bezos, the head of, and a team of nine committed directors who form the top leadership level of the company help in running This group of directors and the executive officers are involved in all decision-making processes ensuring that the company remains its positions in e-commerce. At the top leadership level, […]

McDonald’s Logistics

McDonald’s is a popular corporation famous for the supply of fast food products all over the world. The business has been very successful and enjoyed serving over 70 million customers with its products globally (McDonald, 2011). The success depends on the exceptional logistics organizations that sustain the supply chain. Because of its exemplary performance in […]

Holacracy in Zappos: Advantages and Disadvantages

In June of 1999 with $150,000 Nick Swinmurn founded an online powerhouse called His main idea was to make the site different and propose shoes in all sizes, colors and styles. Nick also wanted the customers all over the world to have an opportunity to buy these products. In July of the same year, […]

Trending News from Costco Wholesale Corporation

Highlighted below is information relating to the Costco wholesale corporation The corporation together with its subsidiaries operates membership warehouses in many countries including USA, UK, Puerto Rico, Mexico Australia, Taiwan Korea and Japan. The corporation purchases almost all of its merchandise from the manufacturers and later transports them to their depot or to the warehouse. […]

Organizational Design and Culture at the Aldi Stores

Introduction Organizational design can be defined as the way an organization is structured to run. It involves the distribution of power, decision making capabilities and even specified roles and responsibilities within the organization. The culture of an organization, on the other hand, constitutes the existing organizational behavior including issues like employee empowerment, motivation, satisfaction and […]

Organizational Change

Question 1: Interbrand as an Innovative Company Interbrand organization has realized that it must adapt to the vast changing world and consumer tastes and preferences for it to remain competitive in the market (Collins, 2001). The organization has managed to remain competitive due to the fact that providing quality services remains its key priority. Consequently, […]

Aspects of Business Communication

Communication is essential for any business be it to clients, to senior employees, to junior employees, or to the public at large. Being able to communicate effectively is one of the steps to the company’s success. One can be very good in giving services to clients, but the inability to communicate well can limit his […]

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