Aspects of Business Communication

Communication is essential for any business be it to clients, to senior employees, to junior employees, or to the public at large. Being able to communicate effectively is one of the steps to the company’s success. One can be very good in giving services to clients, but the inability to communicate well can limit his or her potential. This call for perfecting content to be communicated is the only element to achieving effective communication in a workplace.

Regarding style and tone, communication in business can take both formal and informal approach depending on the audience. Other than the audience, the subject of the conversation also dictates the tone. When talking to a high-level client, one should remain technical and clear. The client should not be bored or confused; he or she should be able to understand the employee without any difficulty. This may change when addressing the junior employees. Giving orders requires one to use a commanding tone such that the juniors cannot take the seniors words for granted. Addressing the senior employees requires confidence from the junior as well as exhibiting sincerity and politeness. Respect should be maintained at all times.

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Communication in business needs to be straightforward. That is, straight to the point. Communication in business requires quick responds, and there should be no form of hiding some news. The communicator needs to exhibit confidence, which helps to boost the communication. This means that the content should not contain assumptions and guesses or bring emotions from the communicator. Errors should be faced out of the message.

The content of business communication should be centered at the audience. It should deliver the needs of the audience as well as the motivations and limitations. The communicator should remain relevant and avoid disappointing the audience or bore it. The main points should be placed first. The writer should reflect the culture and interest levels of the audience.

In conclusion, the aspects that should be considered in business communication include the style and tone, straight forwardness and audience centered. In addition, the communicator should ask for feedback from the clients, which will help improve their content and service delivery. This makes the communication be the two-way.


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McKay, M., Fanning, P., & Davis, M. (2009). Messages: The communication skills book. Oakland, CA: New Harbinger Publications.
Noupe Editorial Team. (2010, February 26). 12 secrets of effective business communication. Noupe. Retrieved November 1, 2013
Travis, E. (n.d.). Aspects of business communication. eHow Money. Retrieved November 1, 2013

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