The term desertification is, as a rule, explained as the land degradation process that leads to the reduction or loss of biological or economic productivity of the territory. It usually takes place in arid, semi-arid and dry types of areas. Furthermore, it is frequently a result of a variety of factors which comprise different human activities and the process of climate change. No doubt, people’s actions, i.e. excessive cultivation of arable land, including deforestation and poor irrigation, are the main causes of the issue. In accordance with the statements of the United Nations Environment Program, the third of the planet’s surface has already been despoiled, which, accordingly, affects the lives of more than 1 billion people in more than 100 countries (Fleskens and Stringer 2).
A Problem Statement
Desertification is acclaimed to be one of the most harmful effects on land caused by human activities. Due to this phenomenon, the economic and environmental losses result in numerous inevitable consequences for both economics and ecology of different countries. Hence, it is significant to evaluate and find the most optimal ways to struggle against it.
Discussion of the Issue
The European Community recognizes that soil is the main natural resource, extremely complex in its composition, mostly not renewable, but despite this, some human activities lead to its serious damage. Soil consists of mineral and organic substances such as carbon, nutrients, water, air and living organisms and is a source of food, biomass and natural materials (D’Odorico et al. 331). It serves as a platform for the activities of mankind, constitutes an important element of the landscape and world heritage. The soil structure is extremely diverse: only in Europe, 10,000 types have been identified and grouped into 320 main categories. Any deterioration of soil conditions affects other natural environments and ecosystems. The formation of one centimeter of soil can take place over the centuries, and its destruction only because of wind or water is possible in a few years.
At present, the level of soil degradation is increasing. In part, this is a natural phenomenon, but the activity of mankind also leads to the deterioration of natural resources (Symeonakis et al. 1571). In particular, inappropriate agricultural management accelerates erosion processes, reducing the content of organic substances, and, consequently, bringing about the decrease of the fertility of land. Moreover, intensive grazing and unreasonable use of heavy machines lead to excessive compaction of soils. Additionally, irregular irrigation can cause salinization of land (Brandt and Geeson 121). The increase in the population, tourism, and irrational use of lands increase the risk of landslides in some regions of Europe and the US. Industry pollutes the soil as well. Approximately 10% of the surface of the European Community is covered by roads and concrete structures, which accompanies the disruption of the circulation of gas, water and energy, and consequently, reduces the fertility of the land (Bestelmeyer et al. 30). The European Union estimates the annual damage from soil degradation amounts to 38 billion euros (Bestelmeyer et al. 30). In addition, the deterioration of the soil condition is associated with climatic changes which can eventually lead to desertification of the territories.
Exclusive savings! Save 25% on your ORDER
Get 15% OFF your FIRST ORDER (code: leader15) + 10% OFF every order by receiving 300 words/page instead of 275 words/page
It is known that approximately 110 countries of the world are currently under threat of the mentioned above issue (Bisaro et al. 9). Every year, humanity loses 12 million hectares of land that could produce up to 20 million tons of grain annually (Bisaro et al. 9). Consequently, the possible income lost due to desertification and dreadful state of land is approximately $43 billion yearly (Bisaro et al. 9). The most dangerous state of affairs can be observed in arid lands. Here, the soils are predominantly unbalanced, the plant life is insuffiient, and the environment is for the most part severe; thusly, desertification occurs (Symeonakis et al. 1571).
Lastly, it should be stated that droughts and loss of land productivity are the main factors driving people to move from arid regions to other areas. The influx of migrants can negatively affect the population’s ability to use natural resources sustainably (Symeonakis et al. 1571). It can exacerbate the problem of urban overpopulation and, due to the competition for the right to use scarce natural resources, cause domestic, social, ethnic and political conflicts.
Existing Strategies of Coping with the Challenge
The humanity should remember that there is an inextricable relationship between livelihoods, a rich ecosystem of bio diversity and soil. Fertile soil is capable of giving life, and its state basically depends on the cultivation methods. These influence the yield, and the quality of food individuals consume, as well as the mechanisms of interaction with ecosystems. People’s growing dependence on ecosystems means that by improving the fertility of the soil, humanity should thereby improve the quality of their lives (Fleskens and Stringer 2). Therefore, it is necessary to promote the development of the biodiversity of ecosystems which are an inexhaustible natural storehouse of stocks and services which have not been discovered yet by mankind for the future generations.
Our Benefits
- English-Speaking Writers
- Plagiarism-Free Papers
- Confidentiality Guaranteed
- VIP Services
- 300 Words/Page
- Affordable Prices
The biggest challenge of desertification consists in the fact that the process cannot be turned back: one can only try to stop it or do everything possible so that it does not develop. That is why it is a global problem of mankind, which affects each country in a particular way. Nevertheless, no matter the state, it always has negative consequences. People from arid regions are forced to move to other places because of the shortage of food that arises from the degradation of soils, which leads to serious social and economic consequences. In order to avoid this, every person should use rationally all the resources that nature gives them because a serious change in one component, for example, a forest or a vegetation cover, inevitably leads to a change in the rest, and this can result in many disasters including desertification.
The international community makes many attempts to succeed in solving the problem; however, these measures still do not provide an exact guarantee that the threat will be fully stopped. One should improve the governance structures to address this issue, and it is significant to reconsider the funding spent on the technological advancements that can help to tackle the issue. In 1994, the General Assembly proclaimed 17 June as World Day to Combat Desertification and Drought with the aim to raise awareness to the problems of drought and desertification (Bisaro et al. 9). This measure has been relevantly successful; however, it cannot fight the consequences of the phenomenon to the fullest extent.
How It Works
Unfortunately, at present, the European Union has not yet come to a single decision regarding the policy to protect soil although the processes of soil degradation are significant, and this problem has been under consideration for several decades. Nevertheless, some regions have adopted separate documents on soil conservation (the European Union’s Alpine Convention) (Bestelmeyer et al. 30). They have done that realizing that the increase in the population and the growing demand for food can lead to the intensification of land cultivation. Under such a scenario, desertification and degradation of ecosystems in dry lands will jeopardize the prospects for improving people’s well-being and, possibly, negate the success achieved in the development of some regions (Bestelmeyer et al. 30). In order to make a reasonable choice, individuals need to understand the consequences of alternative actions or inaction. It means that possible development scenarios should have been developed and presented in the form of verbal descriptions and illustrated with the help of numerical indicators demonstrating what the future may be in this or that case.
To continue, strategies that lead to unsustainable use of resources and a lack of supporting infrastructure are among the main causes of land degradation (Brandt and Geeson 121). Accordingly, it turns public policy and physical infrastructure into useful tools for solving the problem. Special attention is paid to agriculture as it can play both a positive and negative role depending on how it is done (Bisaro et al. 9). This, in turn, depends on available socioeconomic resources, the conduct of policy and the quality of management. Local institutions, such as community policymakers, that determine land use patterns and social networks, help prevent desertification allowing individuals to make better use of eco-system by increasing access to land, capital, labor and technology.
Lastly, a multi-country development project was implemented during 2010-2012 as a part of the activities of the Central Asian Countries Initiative for Land Management Program (generally abbreviated to CACILM). It is aimed at enhancing various states’ capacity to address problems related to land degradation. The main objectives of the project are to integrate the principles of sustainable land management (generally abbreviated to SLM) into national policies and legislation, and effective mobilization of resources for implementation.
Examination of Alternative Solutions
There are a number of possible solutions to the issue of desertification and its consequences that can be developed and implemented. Firstly, it is necessary to introduce the drought-resistant varieties of agricultural plants (D’Odorico et al. 331). Among the agro- and technical measures in combating droughts, the development of proper crop rotations with pure vapors in arid and occupied pairs in better humid areas is of great importance. Pure steam (with backstage) in arid regions is equated to fields with water-charging irrigation (watering to create reserves (charging) of water in the soil).
VIP services
$2.00
Get extended REVISION
$3.00
Get SMS NOTIFICATIONS
$3.66
Get order Proofread by editor
$5.99
Get a full PDF plagiarism report
$4.40
Get order prepared by Top 10 writers
$11.55
Get VIP Support
VIP Services package 24.48 USD
To continue, the priority task of geo-ecological research is the development of measures aimed at restoring the natural potential of lands lost as a result of natural and/or anthropogenic factors. Bio resource potential (productivity of natural vegetation cover) is reduced as a result of desertification (Symeonakis et al. 1571). To overcome the problem, one can turn to the main deep plowing that is the most effective when working on soils with a highly compacted sub-plow horizon (chestnut, solo nets, etc.). As for the soils located on the slopes, special methods of tillage, regulating surface run-off should be implemented. They include plowing across the slope, contour plowing (horizontally), and techniques that change the micro relief of the arable land. To reduce the evaporation of moisture, the soil in pairs and broad-row crops should be kept in a loose state, preventing the formation of a soil crust (D’Odorico et al. 331). To this end, harrowing, cultivation, row-spacing, etc. are used. Of great importance are also techniques for the destruction of weeds, regulation of snow melting, fertilization, pre-plant preparation of soil and sowing in the shortest possible time. It is effective to combine sowing of winter crops that use autumn precipitation well and are resistant to spring-summer droughts, sowing early spring cereals that need precipitation in the first half of summer, as well as corn, millet, sorghum and other late crops that use sediments of the second half of the summer and are relatively easy to bear the spring drought (Brandt and Geeson 121).
Conclusion
The fight against desertification and related economic challenges in dry lands is likely to be more effective when using an active approach to management. With its implementation, management of economic resources should take into account changes and raise the resilience of ecosystems, which also contributes to increasing the protection of society from the problems created by desertification. As a result, measures such as adaptation to climate change and the refusal to expand irrigated areas may together lead to a slowdown in the rate of desertification. It should be remembered that the benefits of this approach can only fully manifest themselves after a while because, first, it is necessary to introduce and consolidate the relevant changes in the development of society and its ability to master new approaches to land use. In contrast, with a reactive approach to management, the current pressure on eco-system services (climate change, overgrazing and large-scale irrigation) is likely to remain at the same level or even increase, leading to further desertification. It means that to stop the desertification, it is significant to take active measures which are expected to be dictated by the international community.
Desertification – Description, Causes, and Impacts (Essay)
The term desertification is, as a rule, explained as the land degradation process that leads to the reduction or loss of biological or economic productivity of the territory. It usually takes place in arid, semi-arid and dry types of areas. Furthermore, it is frequently a result of a variety of factors which comprise different human […]
EIA Scoping Report: The Conservation Stone Quarry Project (Essay)
This Environmental Impact Assessment (EIA) scoping report describes the environmental aspects of the currently proposed Conservation Stone Quarry project, located between the Lower and Upper Benefield villages. This EIA scoping report is a support document for the EIA Scoping Request that is submitted to the County Council of Northamptonshire in order to establish the nature […]
Modernity and Nation State in the United Arab Emirates
The history of modernity and nation state is not very old. Its roots can be traced back to the 16th century, when many monarchies started to exist. The nation state was born in Europe, where many monarchs started to “…consolidate the power by weakening the feudal nobles…” (Al Islam). Monarchs began to unite people under […]
Difference Between Facebook and Google
The paper provides a comparative analysis of two global leaders in the high technologies industry: Google (the current name of the company is Alphabet Inc.) and Facebook, Inc. The review is based on the published annual 10-K SEC filings for the financial year 2016 that are publicly available on the web sites of both firms. […]
Google and Genericization
Rapid development of communication technologies and media has resulted in the increased popularity of advertising, with numerous products being promoted via a wide array of channels. As a result, their names become so common that people begin using them in their everyday speech. In this regard, it is possible to speak of the brand name […]
Sustainable Development In Japan
The Millennium Development Goals (MDGs) were created to eliminate acute poverty in 2000-2015. The Sustainable Development Goals (SDGs), consisting of seventeen goals, replaced the MDGs in 2016. Japan, through its policies and reforms, is on the road that leads to sustainable development aimed at eradication of poverty, social disparity, reduction of environmental effects caused by […]
Lottery Winners and Employment Behavior
According to the life cycle model of labor supply, people who have experienced a substantial and unanticipated shock in their life tend to work less as compared to those who did not have such a practice. For instance, if a person won the lottery, he/she will be likely to seek for opportunities to work less […]
Internal Environmental Analysis: AT&T (Essay)
AT&T is an American-based multinational telecommunications provider. The company is among the biggest enterprises in the telecommunications industry. It meets the needs of approximately 3.5 million business customers in 200 countries globally (“4Q 2016 AT&T by the numbers,” 2016). Its success is attributable to various internal dynamics that serve as the company’s strengths. Most importantly, […]
The Most Pressing Foreign Policy Issues (Essay)
America’s foreign policy determines relation of the nation to other nations. The policy also extends into setting standards for the nation’s corporations, organizations, and citizens. Foreign policy works under some officially stated goals. One of the goals deals with the national security by protecting America’s borders from foreign invasion as well as determining the relations […]
Current Event Crisis Analysis: Samsung
Every organization is at risk of a crisis, but the level of damage resulting from that crisis is dependent on the preparations and the mitigation measures the company has implemented. It is evident that the business environment is full of competition, and the rivals anticipate that the other organization receives a problem so that they […]
What Facebook will look like in future
Facebook Inc. is a social networking company that was established in 2004. Over time, Facebook has grown to become one of the most recognizable and profitable companies in the world. The company started with the Facebook website, its sole flagship brand. With time, however, Facebook has diversified into other products, including mobile device applications, Internet […]
Social Media in the UAE and U.S.
Nowadays, social media is frequently viewed as a primary platform for showing the right to freedom of expression. Any person connected to the Internet can easily create an account on some social media platform, where he/she can express personal opinions on a daily basis. This is mainly performed through tweets, photographs, and status updates. The […]
Amazon Online and Amazon Go Platform – Essay
Amazon is a prosperous company that is proud of the ability to run and launch new types of businesses taking into consideration lessons learnt from the existing operations. It provides a great range of benefits that attract attention of customers and induce them to become regular clients. The fast and free delivery of products makes […]
Analysis of Colgate-Palmolive
The Company’s Brief History Colgate-Palmolive Company was started in 1809 by William Colgate as a soap, candle and starch company in New York. In 1923, the company became incorporated and changed its name from Colgate to Colgate-Palmolive. It further grew and acquired entities and became Colgate-Palmolive with its headquarters based in New York City. However, […]
Individualized Education Program (IEP)
Individualized education program (IEP) is meant to improve the performance of students with disabilities and difficulties in learning in an inclusive setting. In 2013, 95% of students with disabilities attended regular schools (National Center for Education Statistics, 2016). For the IEP to be successful there should be regular meetings with all the stakeholders to analyze […]
Analysis Of Zara’s IT Infrastructure
Nowadays, companies in the fashion industry should quickly respond to the changing fashion trends, new environments, and customers’ demands. Similarly to the other companies in the fashion industry, Zara recognizes this fact and develops a business model, where speed and decentralized decision-making are essential. However, the company’s outdated IT system does not allow to effectively […]
Virgin Company Analysis
The chosen brand is Virgin founded by Richard Branson and Nick Powell in 1970. The major focus of the company is travel food and drink, media and television, retail stores, entertainment and lifestyle but by now, Virgin Group holds shares in almost all product and service types as the conglomerate includes over 400 companies throughout […]
Analysis of the Balanced Scorecard for Coca-Cola Company
Information Technology issues at Coca-Cola Company are integrated expressly in Customers and Community and the People and Organization points of view. According to Corporate Sustainability requirements, IT targets are also present in the Internal Process viewpoint within of the classes of efficiency and quality. These general objectives are fell through the company. According to Damanppour […]
Analysis of SUNTEC and KEPPEL REITS
With stronger balance sheets, REITS in Singapore are expected to become more aggressive as they seek to increase their earnings growth by capitalizing on lower asset valuations. The attempts to escalate growth increases risks of some REITS considered as weak economy fundamentals in Singapore and China. It also weighs on the demand as most sectors […]
Case Study of Hoffman Pinto
Compliance with the laws and regulations and upholding high ethical standards is essential for all businesses. However, for manufacturing companies it comes with additional challenges. This is because the operation of a manufacturing line carries with it the potential of harming the consumers. There exists a possibility that the manufactured products may be unsafe for […]
Four Seasons Hotels and Resorts
Every successful business entity has its unique story of development and growth. They face different troubles of local and global origin, which raises the need for the invention of individual solutions and strategies. That is why studying the history of any organization allows evaluating the scope of theory and practice standing behind any particular success. […]
Google Analysis and Recommendations
Google Inc. is one of the largest companies in the world that provides search engine services. The company is technology-based and is well-known for providing a large website index for its customers as well as other online contents for the disposal of its loyal online users. Google organizes the world’s information to make sure that […]
Coffee in Brazil
Coffee production in Brazil makes up one-third of the world production (“Brazilian coffee beans”, n.d). For one and a half century, Brazil was the largest coffee producer in the world. In 2009, it produced two million tons of coffee. 80% of total grown coffee is Arabica (“Brazilian coffee beans”, n.d.). Although Brazil is historically the […]
Which Country is Better – Singapore or Brunei?
Among British colonies, Brunei and Singapore are the most interesting because of two reasons. Many outstanding researchers, such as Hunt, Saunders, Yew, and McBeth wrote about British colonies and were fascinated by two aspects. First is the approach of the British government to forming their inner colonial policy and the opposition of local citizens executed […]
Analysis of Under Armour Inc.
This analysis characterizes the essence of the external environment of the marketing domain where Under Armour operates. The evaluation of the aspects of the selected market is done with the help of Porter’s 5-Forces tools and strategic mapping. They demonstrate that Nike, adidas and Under Armour are the biggest players of the selected business. Moreover, […]
The Impact of Social Networking Platforms on Family Relationship
The discussion on the impact of online social networking platforms continues to draw diverse reactions from people all over the world. In the Western culture, there are numerous debates on the essential benefits that the society draws from the utility. In essence, these are networking tools that provide space for people to interact. They include […]
Letter from Birmingham Jail by Martin Luther King Jr.
“Letter from Birmingham Jail” is a response written and addressed to several clergymen who had composed an open letter criticizing the actions of Dr. King and the actions of the SCLC (Southern Christian Leadership Conference) during their rampant protests in Birmingham, Alabama. Martin Luther King Jr. told the clergymen that he was utterly upset about […]
Singapore and Turkey
Singapore and Turkey are two nation states. They lie in different geographical locations, one in South East Asia and the other at the junction of Europe and Asia. Regarding their strategic importance, they are similar. However, they have different ethnic and religious compositions, different histories and systems of governance that do not differ much. They […]
Organizational Analysis of Zappos
Established in 1999, Zappos has developed into a leading online shoe and clothing company. The company’s growth remained attributed to the increasing need in the market for the localization of products from one provider. In this essence, the company sought to provide a platform, whereby customers could access shoes and apparel from various designers in […]
Organizational Analysis of Eicher Motors Limited (EML)
Eicher Motors Limited (EML) is a manufacturing firm that has been in operation for over forty years now. This production giant operates currently in ten countries across the global markets. This firm was established in India in the year 1982, and has managed to sign several businesses strategic partnerships with international firms including the American […]
What is Effective Communication?
A human being is a social creature, therefore, with communication being one of the most important aspects of his/her life. Possessing effective communication skills means not only to have be easy-going and be able to establish ‘free of stress’ relations within the workplace, but also be capable of successfully climbing the career ladder. It helps […]
The Impact of e-Learning Systems on Learners
Information and communication technologies have altered people’s lives. Their daily activities strongly depend on the use of technology. There is no doubt that education plays a vital role as it helps to achieve goals in life. Technology development and access to the Internet has enhanced e-learning that is referred to as a web-based training. It […]
Nike Company
Nike is the world’s leading manufacturer and supplier of sportswear and equipment. The company’s headquarters are in Oregon, United States. The company employs more than 30,000 people to carry out its global operations. 4 Points of Marketing Products Nike produces a wide range of sports shoes and apparel for people of all ages and gender. […]
The National Basketball Association (NBA) Analysis
Sport is a complex multi-facet industry encompassing modern spectacles such as the winter and summer Olympics and casual pick-up basketball courts games, competitions with thousands of participants including recreational joggers and runners in the Boston marathon. People watching any sports facets behind a screen participate in the event in some way. Games remain to be […]
Linux Operating System
The operating system is a complex of interconnected software programs. Its purpose is to organize the user’s interaction with the computer and perform all other programs. The operating system acts as a bridge between computer’s equipment, executed programs, and the user. The most popular operating system in the world is Microsoft. However, in the last […]
Corporate Strategy – Comparative Analysis: Starbucks and Dunkin’ Donuts
Starbucks and Dunkin’ Donuts are the two most recognized brands in the United States’ coffee chain industry. Although both corporations have similar strategies and product offerings, their corporate strategies have a number of differences. Being comparatively younger than its competitor, Starbucks showed aggressive growth and became the largest company in the industry. Both companies have […]
Fashion Fordism as a Result of the Austerity Period in Britain
In a layman’s language, austerity can be defined as a situation in which living standards of people are reduced as a result of economic problems. In most governments, austerity policies are normally used in order to cut down the government deficit spending. According to Attfield (1999), these policies may be combined with increase in taxes […]
USFL v. NFL Case Analysis
The analyzed court case has a very interesting prehistory. Kogan (2008) considered the formation of both the National Football League (NFL) and the United States Football League (USFL). He made some conclusions as to why the USFL filed a lawsuit against the NFL in the Southern District of New York in 1986 for attempts of […]
Under Armour Case Study
Under Armour is a company founded by a football player Kevin Plank. This organization specializes in sports apparel, gears, and equipment necessary for sportsmen. Under Armour was created for the people who want to be active and physically healthy. Adidas and Nike are the major competitors of this company, and they encourage it to further […]
Fresh Juice Drinks Market
The world juice market began its formation in the first half of the 20th century (Márquez 2014). The production had a local nature, and export-import operations had a very limited scale. With the development of agriculture and processing industry in the countries producing fruit and vegetable goods, the production of juices, including concentrates, began increasing. […]
Analysis of the United Parcel Services
United Parcel Services (UPS) is a logistics company which offers package delivery and specialized logistics services. The company was started in 1907 by Claude Ryan and Jim Casey in Seattle, Washington. It has grown over the years to become the world’s leading parcel carrier in terms of volume and revenue, and a premier provider of […]
Monologues in Richard III
The oeuvre of William Shakespeare abounds in powerful and impressive characters that make the audience reflect upon many important issues, such as loyalty, responsibility, and meaning of life in general. In fact, this dramatist is exceptionally talented in creating both positive and negative characters. Some of his villains happen to be even more thought-provoking than […]
NASCAR – National Association for Stock Car Auto Racing
Various practices have diffused from one region to another. The events that were once local to a certain area and only practiced in that area have now been accepted in other regions through diffusion. One such event is NASCAR. NASCAR has diffused from the south, spreading and growing to be a reputable sport that many […]
Holi Festival
Religion plays an important role in every culture. Each religion has its holy days celebrated in various ways. India is one of the countries with the biggest number of gods and religious festivals, which are widely known for their colorfulness around the world. Religious holidays in India are important events in people’s lives. For instance, […]
Japanese Nuclear Accident
The nuclear accident in Japan was one of the biggest environmental disasters in modern history. It was triggered by a tsunami that flooded Fukushima 1 nuclear Power Plant thus leading to a nuclear meltdown. Analysis of the Accident Nuclear power plants derive power from nuclear fission, which takes place when heavy atoms are struck by […]
Vermeer’s Hat: The Seventeenth Century and the Dawn of the Global World
Nowadays it is impossible to imagine any country existing in complete isolation from other states. We live in the world where globalization is the way of life: we eat products from other countries, watch foreign films, listen to foreign music, wear foreign clothes, and use technological devices produced abroad and take all that for granted. […]
Information Retrieval System Design Implementation
Halicon International is a worldwide known multi-channel retailer, which also has online stores. It sells luxury gifts, the latest designer clothes and fashion garments for both women and men, accessories and also food. Global prestige and reputation of Halicon are built upon its brand values, which are British, Service, Sensation, Luxury and Innovation. Halicon has […]
Consumer Policy and Consumer Rights in South Korea
South Korea is a sovereign state in East Asia. Since its foundation, South Korea has come a long way of development. In the 1960s, the country was one of the poorest in the region, but now, the Republic of Korea is a developed industrial and highly urbanized state, one of the largest trading countries in […]
Social Concepts in terms of Age Discrimination and Social Stratification Theories
In modern society, the image of older adults is mostly negative. People believe that the elderly possess such traits as negativism, conservatism, inertia, stubbornness, increased vulnerability, irritability etc. In modern culture, there is an absence of traditionally accepted respectful attitude of young people to the older adults. The representatives of the young generation tend to […]
The School Uniforms
School uniforms are strongly advocated by both local and private schools; thus, more and more educational institutions in the United States adopt the practice today. On the one hand, supporters prove that school uniforms ensure a better safety, create equal conditions that mitigate socioeconomic differences and enhance children’s concentration on learning rather than on outfits. […]
Strategic Analysis of Coca-Cola (Analysis Essay)
The Coca-Cola Company deals in the manufacturing and marketing of soft drinks. It is the leading producer of beverages in the food and beverages industry globally. Due to its stability in the market for more than 100 years, Coca-Cola has become a household name. The Coca-Cola Company has traded in NYSE since the 1990s with […]
The Issue of Workforce Skills Gap
People often perceive education as the issue of their personal development or a tool for further occupation that will bring them money and decent social status. However, it is only one perspective on the subject. It is worth looking at it through the sociological imagination that allows seeing “the connection between individual experience and larger […]
Ritz-Carlton Operations
Ritz-Carlton is a brand that represents a luxury chain of hotels, as well as resorts, with properties spread across major cities and countries such as Japan, Indonesia, South Korea, the U.S., the Virgin Islands, and even Spain. It is a subsidiary of Marriot International. This case examines the processes at Ritz-Carlton, its systems, technology, leadership, […]
Rhetorical Analysis of “Social Media: Establishing Criteria for Law Enforcement Use” by Robert D. Stuart
The rapid growth of social media encourages the law enforcement to reexamine the positive and adverse effects of its usage. In the essay “Social Media: Establishing Criteria for Law Enforcement Use”, Robert D. Stuart urges the state officials and agencies to develop a conceptual framework for social media usage in regards to its potential benefits […]
How Much Language Fails to Measure Up the Richness and Complicacy of Communication
Karen Joy Fowler is the author of the mega-bestseller We Are All Completely beside Ourselves. This novel combines witty character drama and a tragic story about science, ripping readers’ hearts and electrifying their brains. Language and communication appear to be the two interlaced opposing themes presented from numerous angles. It is obvious that the ability […]
The Character of Bilbo Baggins
The Hobbit or There and Back Again is one of the most prominent works of John Tolkien and probably one of the most famous tales in the world literature. Written for Tolkien’s own children, the story is a winning combination of myths, epos, and the author’s vivid imagination. The fact that Tolkien wrote Hobbit for […]
HRM Essay: UltiPro Software vs Bullhorn
Human resource department is indispensable in any organization. It serves the central purpose of recruiting and staffing, and as such it ensures that the right people with the necessary skills are employed for the job. Due to the evolution of information technology, it has become necessary for firms to automate their human resource information systems […]
The Concept of Label and How it Negatively Affects the Society
Labels are things or terms that are used in categorizing a given group that has common characteristics. In the society, human beings label different things such as clothing brands, food products, personal items, file folders and people. When labels are used they are associated with certain type of images, connotations, stigmas, stereotypes and characteristics. Racial […]
Analysis of Strategy Implementation and Strategic Controls at the Coca-Cola Company
The performance of Coca-Cola is a significant business topic, which hides its importance in a strategic aspect. Coca-Cola is a legendary company, which has managed to develop a flexible organizational design. It focuses on several regions that have the same structure in every other one. The core of the organization has several departments, which perform […]
Tokyo Disneyland
Tokyo Disneyland is an entertainment theme park at the Tokyo Disney Resort modeled as the original U.S. Disneyland. It was the first Disneyland built outside the United States. Tokyo Disneyland consists of the following themed areas: Mickey’s Toontown, Critter Country, Tomorrowland, Fantasyland, Westernland, Adventureland, and the World Bazaar. Tokyo Disneyland is the second most visited […]
The Phenomena of Fast Fashion Invented by Zara
The case study answers the question regarding the phenomena of fast fashion invented by Zara. In addition, the paper investigates how the distinctive features of Zara business model affect its operating economics. The case study provides the answer on the question about the ways Zara creates competitive advantages in the market due to the modern […]
Contrast the ENISA and Commonwealth Approaches to Developing National Cybersecurity Strategies
Rapid progress in IT industry over the past years created an evolvement of various unprecedented opportunities. At the same time, the accessibility and interaction of various local and global networks increase their vulnerability to cyberattacks of different nature. For instance, there were cases when hackers cracked online security systems of banks endangering up to 25 […]
Analysis of the Essay “The money” by Junot Diaz
The ability to critique a text, i.e. to determine its valuable and useful parts, is a very important skill for a scholar. There are many aspects considered when critiquing a text. It can be based on the author’s credibility, the type of publication as well as types and relevance of the sources used by the […]
“Making Movies” by Sidney Lumet
Sidney Lumet was a renowned author and movie director in the world’s film industry in the world. His works are recognized across the global scene for their unique taste and the message that the audience is able to perceive both on the motion picture and literature levels. Every party was in a position to understand […]
Clash of the Titans
Clash of the Titans is a classical fictional movie that tells one the myths of the ancient Greece. This movie has gone through a series of remakes. The latest version was released in 2010 (Manohla). The book suggests a piece of the Greece mythology, which can be used to analyze the modern life situations. This […]
The Extinction of Experience
Nature and extinction are the key words used in Robert Pyle’s essay. Nature comes from the Latin word ‘natura’. ‘Nat’ means ‘birth’ or ‘to originate’. It also came from the word ‘icunde’ which means ‘to the nature’ in the early Middle English. The word extinction, in its turn, comes from the Latin word ‘extintio’. Robert […]
“Globalization: The Super-Story” by Thomas Friedman
Globalization plays a significant positive role in modern world. It creates a fruitful integration of people, countries, and organizations that can benefit everyone. However, for some individuals globalization may also become a tool to gain the amount of power that can be compared to such of a country. These consequences of globalization are discussed in […]
Article Critique: “Advertising’s Fifteen Basic Appeals” by Jib Fowles
The current essay presents a critical analysis of an article entitled “Advertising’s Fifteen Basic Appeals” by Jib Fowles who has researched hundreds of contemporary commercials with a view to coming up with a list of basic appeals found in advertisements that are aimed at convincing consumers to buy this or that product or at least […]
Satire in Moliere’s Tartuffe and Jonathan Swift’s A Modest Proposal
Satire is known to be a specific genre of literature, which may occasionally use graphical and performing arts in order to ridicule society and stimulate its self-improvement. Due to the fact that social criticism is the main objective of satire, it frequently applies repartee combined with dark sarcasm in order to depict and vividly demonstrate […]
Appalachian State University
Located in the Blue Ridge Mountains of North Carolina, Appalachian State University has a breathtaking location. Moreover, the university offers challenging academic program, and active campus life. In fact, Appalachian State University combines attributes of a small library college with parameters of a large research university. The university is widely known for its affordability and […]
Optimal Pollution
William F. Baxter (1975), in his People or Penguins: The Case for Optimal Pollution focuses his concept on limited environmentalism. William Baxter outlines that as humanists, we are obligated to promote and stand for the goodness of mankind. The basis of Baxter’s argument is the anthropocentric view : “We should not and have no moral […]
Wireless Technology Essay
Wireless technology refers to the type of telecommunication, in which electromagnetic waves are used instead of wires for transmitting the signals over a part or entire communication path (Firestone 2009). The earliest form of wireless technology was used to send telegraphic signals across the waters and was integrated into the passenger, and cargo ships after […]
Dramaturgical Analysis of Occupational Performances
During interaction with other people, an individual would change his or her settings in order to regulate the impression that the people may have. On the other hand, those people that the individual is interacting with will try to conceive as well as obtain any information from the individual interacting with them. In essence, all […]
Swatch, Mountain Dew, Coke Case, Disney and Rose – Case Study
The Swatch Case Study What choices did customers have before arrival of the Swatch and how were these choices positioned? Before the Swatch entered the market, few changes have occurred, which actually impacted the positions of the companies within the global market. First of all, after the introduction of quartz many foreign countries started to […]
Gillette Company Analisys
Nowadays, many businesses face a number of problems and/or challenges that are to be managed in order to become sustainable within both the market segment and the industry as a whole. One of such challenges is the problem of dealing with the aspects of business merging and/or the economic worldwide changes. The most important changes […]
Starbucks Analysis
Starbucks is a globally recognized company that specializes in the production and sales of premium roast coffee and other special beverages. It is currently the largest coffeehouse in the world whereby it is known not only for selling high-quality coffee. It also provides a sophisticated lifestyle, which is as a result of its enticing aroma, […]
How Starbucks Changed Supply Chain Management
How was the Starbucks Company was Founded and by Who? The essence of Starbucks is about roasting the highest quality whole bean coffee, but this is not the whole story. According to Starbucks, people today believe in two things: making a contribution to the world and drinking a cup of coffee with friends and family. […]
Online Learning vs. Learning in Traditional Classrooms
Being in a traditional classroom provides students with an opportunity to experience freedom and interact with the world. Putting a student in a room with a computer means that the student will never be able to bond with the professor and other students. When studying online, it becomes difficult for students to clear their doubts. […]
Nescafe Case Study Analysis
The Nescafe case study identifies a number of problems that differ in their priority but, nevertheless, need to be addressed by the company. First, it is the growing scarcity of raw resources for coffee production and, as a result, the growing price. According to Alvarez and Petty, the coffee industry has witnessed dramatic swings in […]
Martin Luther King’s Speech
Martin Luther King’s speech “I Have a Dream” is more than half a century old but it is still a widely studied example of good rhetoric and persuasive methods. Martin Luther King was known as a powerful orator; all the more he had to use his speaking talents to engage as more people as possible […]
The Impact of the iPad on High School Education
High school students received iPad in winter. It is expected that these devices are stored in the school. “All of the devices were insured. Six iPad were damaged during the first two weeks from the beginning of the program, “- said Stephen Braunius, Director of Learning Technology. None has been lost or stolen. Only two […]
Coca-Cola Strategic Analysis
The Coca-Cola Company, established in 1892, is the world’s largest beverage company with the market capitalization of $168.7 billion being one of the top 5 valuable brands as of November 2014 (Forbes, n.d.). The company manufactures primarily carbonated soft drinks (CSD) as well as still beverages, tea, coffee and energy sports drinks. Operating in more […]
Executive Summary of iPhone Brand
In September 2013, Apple Inc. launched iPhone 5s, a new model of a smartphone. At that time, the company managed to introduce 2 iPhones simultaneously. 5s to suit its main target audience and 5c model as an attempt to occupy a lower price range market share. The distinctive feature of the 5s model was so […]
NHL Marketing
Hockey will always be regarded as a game that gives fans the second chance of joy, even when the team is painfully eliminated. The fans just need to be willing to battle and to be truly committed to a relationship with the team. In addition, with the spirit of great love, the National Hockey League […]
Analyzing Amazon’s and eBay’s Strategies
Attaining sustainable competitive advantage is the goal of every company. Therefore, organizational changes are crucial developmental processes in every corporation. Similar to globalization, technology plays a significant role in the developmental process of today’s companies. Nowadays, technological development, particularly caused by the World Wide Web and dot com, is a sure way to attain valuable […]
Comparative Analysis of Consonants in Arabic and English
Arabic and English are two widespread languages which are vividly used by people all over the world. Arabic is used in all the Muslim countries as it is the language of Koran. It is the official language in 26 countries, including Morocco, Iraq, Egypt, Israel, Sudan, Syria, Lebanon, Algeria, Mauritania, etc. English is the official […]
Oligopoly: Alibaba vs. Amazon
According to monopoly, both companies are aimed at expanding to global market, while according to oligopoly, the companies have the opportunity to control the industry. With the help of oligopoly term, considering economic forecast, companies’ current market condition, government regulations, industry and history overview of companies, opportunities and issues the companies face, entry impact, productivity, […]
Social Aspects of Television
Before the 1940s, the entertainment industry had separate business sectors that rarely overlapped. If one wanted to see a movie, one could go to the corner cinema. If one wanted to hear the latest music, one could only turned on the radio. However, with the introduction of the television in the late 1940s, one could […]
Tuition Reimbursement
There are numerous advantages that accrue to an employee as a result of working in a particular organization. Some of these advantages have no direct impact on the success of a company. However, there are some that have a direct impact on the organization’s success. A perfect example of a mutual benefit for a company […]
Private Teaching
This topic is worth the research, because private teaching is a worldwide activity, with both positive and negative impacts. It exists in developed countries such as Canada, South Korea, and Singapore, as well as in developing countries such as Zimbabwe, Kenya and Vietnam (Bray, 2003). However, this research acknowledges that private teaching has its advantages, […]
A Detailed Characteristic and Financial Analysis of Financial Statements of IKEA
Analysis of financial statements is a process that allows assessing the past and current financial position and results of operation of any multinational business organization. The main goal of the analysis of financial statements is assessment of financial results of the company’s operations. On the example of Swedish company IKEA we will consider the financial […]
The Difference of Language
Language refers to verbal, biological innate, physical, and vital form of communication to human beings. According to behaviorists, it is a learned behavior that involving a response and stimulus. Poynton suggested that language is a verbal behavior that includes body movements, gestures or sign language, and spoken words (15). Therefore, language is a crucial aspect […]
Knowledge Management Analysis of the Organization
The ever increasing globalization has emerged as a threat to organizations’ knowledge management. As a result, size, nature and scope of the organization are vital to the success of how it manages its knowledge. The floor space, client base served, net assets owned by the organization, sales volume and others, measures the size of the […]
General Motors (Vehicle Manufacturer)
General Motors, known as GM, is a world leading vehicle manufacturing company based in the USA. The company is involved in the development, designing, manufacture and marketing of automotive products on a global scale (Pelfrey, 2006). The company remains a force to reckon with in the present day auto industry. Although the company has adapted […]
UK House Building: Analysis From The Perspective Of Porter’s Five Forces Framework
The UK house building industry is a rapidly developing sphere due to the diversity in directions and specializations. There are many large industries, such as Barratt Homes, Taylor Wimpey and Persimmon Homes, that can be characterized by exceptional quality, broad customer base and quality of the construction. However, all of them have different emphases and […]
Microsoft Corporation
Introduction There are certain companies in the world that has changed the history of humanity and Microsoft Corporation is one of them. Almost every business organization and private home employs its software and hardware. Nevertheless, the way to success has not been easy since it has undergone different transformations in order to hone skills and […]
Costco Wholesale
Costco Wholesale is the leading warehouse retailer and the second biggest general retailer in the United States of America. The company deals with the sale of household goods, foods, and general merchandise, including appliances. These products are sold by the company in bulk and at greatly discounted prices. The Company is facing competition from BJ’s […]
External Environment Analysis of Burjeel Hospital
Burjeel Hospital is situated at the center of Abu Dhabi in the United Arab Emirates. It was opened in 2012 with the aim of bringing a positive paradigm shift in the delivery of private healthcare. Burjeel Hospital is one of the best medical facilities that provides quality and advanced medical facilities (Burjeel Hospital 2012). UAE […]