The competitive nature of the business world has forced the players in the game to look for means of bridging the connection between them and their potential customers. Fortunately, advancements in mobile and wireless technology have opened up the path to link the clients and the companies. The main advantage is that it provides the customers with unlimited access to the services or products of an organization while eliminating the need to visit their headquarters or branches.
Wireless technology is a communication method that enables the transmission of data over the air using radio waves rather than wires. The term encompasses roughly most of the modern means including cellular devices, networking between computers with wireless adapters, and wireless computer accessories. Mobile technologies are the programs and tools developed for use on a cellular interface; for instance, the Wireless Application Protocol (WAP) as well as mobile applications and websites. Over the years, the evolution of such technologies has proven to be a pivotal asset in the corporate world. More businesses are embracing the extensive use of wireless and mobile technology to bridge the gap between them and customers for increased productivity and profitability. Additionally, they allow the companies to have an unprecedented level of connectivity with the employees, the vendors, and the clients.
Many businesses have taken advantage of the advances in mobile and wireless technology to extend their sales channels. This venture is achieved through platforms such as cellular applications. Websites are also a key tool for posting product advertisements. Furthermore, some businesses streamline the billing processes and purchasing services with the mobile platforms so that customers do not suffer the inconvenience of long queues. The satisfaction of clients is paramount to any organization; therefore, many of them avail online ‘suggestion boxes’ where people can give compliments or complain about the services. Moreover, the connection of wireless networks, such as Wi-Fi, improves communication within and outside the company. It also improves the productivity of the employees.
The PCWorld magazine posted a story ranking the top tech-friendly airlines in the United States of America (Geuss & Yamshon, 2012). The Delta Airline took a top position owing to the upgrades done in nineteen Delta-branded stations. The company made iPad installations in two airports, in addition to the general renovations done in the USB ports in all their stations. All their large domestic aircrafts offered Gogo Wi-Fi on board. The administration was still making plans to install W-Fi in two hundred and fifty of its international aircraft by March 2012. Delta’s Fly Mobile App offers an array of features including flight updates, mobile boarding passes, and seat maps. The application also provides eBoarding check-in options in seventy nine cities worldwide. Additionally, it offers the ability to track one’s checked bag by scanning its bag tag using smartphone. Its only limitation is that it does not offer the ability to book new flights. Nonetheless, they the company has Delta Away We Go application which allows people to plan their travels with their families and friends. The publication also took note of Delta’s exemplary active twenty-four-hour customer service. The airline has the strongest presence on both Twitter and Facebook; the clients can access help at any time via the @deltaassist hashtag and they can book flights through Facebook. These innovations have transformed Delta into a world-class company. The system of operation enables the firm to serve the bulk of clients it receives with the ease and without unnecessary haste. Moreover, by offering more digital channels of communication with the customers, the airline has decongested its hotline and personalized customer service without compromising the quality rendered (Delta Air Lines, 2012).
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The advances in mobile and wireless technology have stiffened up the competition in the corporate world. Each company seeks to edge out other members in the industry by striving to achieve high standards, specifically concerning the customer access to services, employee productivity, and form utility. The airline industry is not any different; competing carriers stepped up and have embraced nearly the same type of technology. The American Airlines has many outlets in its terminals. Additionally, it has allowed people an opportunity to access the customer service via social media. For instance, it has Twitter and Facebook accounts. In the same fashion, the carrier developed the AA Mobile App which supports an array of features such as booking of flights, mobile boarding passes, parking reminders, terminal maps, and details of upcoming flights. The airline also installed Wi-Fi in its aircrafts allowing passengers the luxury of streaming content to their wireless devices. The company has a famed reputation for having an efficient mobile device management.The use of MobiControl enables management, support, monitor, and secures mobile devices, hence enhancing operational efficiency and security while minimizing cost and device downtime (Randolph, 2012). The aircrafts are equipped with Wi-Fi widgets which provide information on whether the scheduled flight is equipped with W-Fi. The integration of the operational system with the mobile and wireless technology has proven to be successful for the American Airlines. The MobiControl operating on the fastest remote control technology enables the IT team to remotely resolve any issues affecting the devices. The system has also significantly cut the costs that would have otherwise been incurred had the carrier opted for the custom application deployment software.
Both Delta Airline and the America Airline have equipped themselves with the modern technological tools to maximize the profitability. However, the winning point in the race lies in the ability to attract more customers, which, in turn, depends on the form and time utilities. Delta Airline has a gained a strategic advantage in the industry through its mobile and wireless technology ventures. Most of its flights are equipped with Wi-Fi, its aircrafts have electrical outlets, and the number of USB ports at the gates was increased significantly. The channels of communication with its customers are equally efficient; it has active social media accounts that aid its troubled clients, including a Facebook account that supports booking of flights. The Fly Delta application allows the passengers to track their luggage, along with the typical features provided in the rest of the airlines’ applications. The only limitation is the inability to book flights via the application. Contrastingly, American Airline’s social media accounts are not so effective; its Facebook is a one-way street because the carrier does not always respond to the comments posted. While its AA Mobile App supports the booking of flights, some pages within it generate error messages. Its onboard Wi-Fi is limited to only thirty percent of the flights. Based on the judgment regarding the integration of the systems with the advancing mobile and wireless technology, Delta Airline’s investment in that field has been very fruitful. It has managed to achieve world-class customer care services.
The American Airlines uses MobiControl; a software developed by SOTI Inc., a world leader in Entreprise Mobile Device Management. It has an intuitive web-based management console that integrates easily with the client and employee devices running on Windows, iOS, and Android. Integration of the software in the system links the American Airline IT system to the passengers’ mobile devices. Therefore, the team is able to resolve any issues remotely (Randolph, 2012). Delta Airline, in its turn, endorsed the services of Gogo Vision in the installation of Wi-Fi in its aircrafts (Airline Industry Information, 2014). Both airlines also signed deals with T-Mobile to install Wi-Fi in the airport clubs and lounges in a move to enable visitors, or people waiting for flights, as well as digital assistants to access the Internet (Largest U.S. Airlines Sign Wireless Deal With T-Mobile, 2002).
From the foregoing, it is evident that the advent of wireless and mobile technology has revolutionized the corporate world. The customer care service is personalized and readily accessible. Additionally, the advancements create a vital link between the companies and their clients that ensure the achievement of utility. Furthermore, the entreprises increase their profitability through the development of applications that support transactions. Wireless and mobile technologies are, therefore, an invaluable innovation in the business world.