The Importance of an Effective PowerPoint Presentation


At, we have been helping students with their academic writing and PowerPoint (PPT) presentations for more than a decade. For an affordable price, our expert writers can help you put together a PPT presentation that really impresses your audience. Do not underestimate the importance of a good PPT presentation. They require interesting, easy-to-follow slides, informative charts, and colorful pictures that will keep the viewer’s attention. We are pleased to tell you some of our secrets to making your PPT presentation the best it can be.

Once upon a time, when a student wanted to give a presentation their only visual aids included poster board and props. But with the rise of media technologies – especially Microsoft PowerPoint – virtually all presentations these days require colorful slides containing pictures, informative bullet points, video clips, and charts. When college professors and high school teachers assign PPT presentations to their students, their intention is to prepare them for the real world where they will be expected to deliver speeches accompanied by PPT visuals. It is important to note that it is not merely enough to throw together a few random slides that contain funny pictures or charts. In other words, possessing PPT software is not enough to guarantee success, you need to actually know how to do it correctly. We know most students find this task to be daunting, which is why we would like to offer some tips for maximizing your effectiveness when giving a PPT presentation.

Rest assured, even if you have minimal experience with PPT, you can learn how to use it to great effective if you carefully follow our suggestions.

Our outstanding writers are mostly educated to MA and PhD level

The Keys to PowerPoint Presentation Success

  • As you are putting together your PPT presentation, the first step is to recognize the target audience. Are they knowledgeable about the topic or are you teaching them something new? If you are discussing a topic, is the room going to be full of people who already support your position or will they need to be persuaded?
  • Based on your topic, make sure to choose the appropriate colors, tone, and mood. Adding humorous pictures and bright colors are good when the presentation is lighthearted, whereas serious topics will require more somber colors.
  • Brainstorm for ideas. Also keep in mind that even if you have a lot to tell, the amount of information on the slides should be concise bullet points and not a collection of lengthy paragraphs.
  • Organize your PPT into logical parts, just as you would do with an essay. Start with an introduction that informs the audience about the relevance of the topic, move into the body of the speech by bringing up the main points, and finish with a memorable conclusion.
  • Create an outline, which will form the basis of your PPT.
  • Including images, videos and charts are a great way to enhance your presentation, but make sure not to go overboard. You also do not want to insert images that are irreverent or distracting. It only takes away from your message.
  • When choosing the slide design, warm colors and pastels work well. Avoid “vibrating” color combinations (such as pink font with a yellow background) in which the colors you have chosen make it appear as if the text is moving.
  • Finally, once you have finished designing your PPT, practice your speech a few times. Ask friends or family to watch. Make sure to pace yourself appropriately. In particular, make sure your speech matches up well with your slides.

PowerPoint Presentation Audience

On a finally note, it is worth reiterating the point about knowing your audience as this will determine the content of your PPT. For example, if you are giving a presentation for a college class, the audience will be far different compared to if you are, say, at a business seminar. The information presented to college students should not be too technical. You may need to walk them through your ideas, as the topic will be new to them. By contrast, the information in a PPT in front of business experts would need to be far more sophisticated, which means you would not need to focus much on background information.

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